191: The Secret To Amplify Sales BEFORE You Start Selling

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Emailmarketing, Amyporterfield, Michaelhyatt, Marketing, Onlinemarketing, Stumclaren, Marketingyourbusiness, Business, Russellbrunson, Contentmarketing, Jeffwalker, Entrepreneur, Patflynn, Membershipsites, Listbuilding, Subscriptionsites, Passiveincome, Recurringrevenue

4.9 • 664 Ratings

🗓️ 21 October 2020

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode you'll discover a very simple (but tremendously powerful) strategy for amplifying results of any campaign BEFORE you actually start selling. And this strategy helped us sell our house in less than 48 hours.

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Transcript

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0:00.0	In this episode, I'm going to share a old school strategy that is guaranteed, guarantee,
0:05.8	to amplify the results of any campaign that you have.
0:11.1	But very seldom do I see people effectively using this strategy.
0:16.5	And so I'm going to outline exactly how to do it in this episode.
0:22.6	Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.
0:28.6	My name is Stu McLaren and each week we'll take a behind the scenes look into the real world marketing tactics and strategies for getting what you have in front of a lot more people.
0:38.4	Thanks for spending some time with me today. Now let's get started.
0:42.2	In this episode, we're going to talk about the not-so-secret marketing strategy for
0:47.9	amplifying results of literally any marketing campaign that you roll out. And I was reminded of the effectiveness of this
0:56.6	strategy recently when we sold our house in less than 48 hours. So let me give you kind of the
1:03.5	backstory. I love marketing. You know that. That's why we got this whole podcast. That's why
1:08.6	we're listening to this, right? But there's a strategy
1:10.9	that we have used over and over and over again. You see me and you hear me using this strategy
1:16.8	all the time. But yet, I don't see other people modeling it. And I don't know why. And it's so
1:25.3	powerful. And that's the use of anticipation. Creating anticipation.
1:32.3	So let me give you an example. Every single year, you know that we have our big tribe launch.
1:40.0	This is our signature program, the tribe experience, and we build up toward that launch every single year.
1:47.4	In fact, the date you should mark down is April 22nd, 2021. April 22nd, 2021. April 22nd,
1:58.1	22nd, 2021. Mark it down, tell everybody you know. Now, why do I talk about that date? I talk about it
2:04.9	so far in advance, literally like months and months, almost a year in advance. But what it does is it
2:12.0	begins to build excitement. And the same strategy can be utilized virtually in any type of campaign or promotion. For example,
2:22.8	we recently just bought a new home and we're super excited about it. And this is finally like,
	...

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