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Now let's jump into the episode. You want people to take your

YouTube channel seriously, but you can't even post one video a week. But if you want a strong brand,

if you want to be respected, if you want to build momentum, these are smart ways to position your

YouTube channel for success. As you dial in these details, you're going to be able to go further

faster and get better results this year.

Seven smart ways to position your YouTube channel for success this year. In today's episode of the podcast, we're going to be talking about how to create a winning YouTube strategy this year.

Clarity questions to help you dial in your YouTube marketing and branding and also how to earn more money this year,

even if you're just starting or you want to scale your revenue. So let's dive into this. A lot of

people underestimate the power of positioning. There's a really good book. It's a little bit older

now, but it's called positioning. And the question is,

where are you positioned on YouTube? How are you positioned different? Different is better than better.

In business, they call it a USP. What is your unique selling position? And what's powerful is that

as you dial in your unique positioning, you can start to either beat your competitors or make your

competitors irrelevant because you have found your own unique angle to make you a one of one in

the marketplace. Think about restaurants. How are they positioned? It could be as simple as what they do.

They're a sushi restaurant or a Mexican restaurant. How

they do it. Is it affordable? Is a little more expensive? Is it fine dining and fancy? There's

white tablecloth. But even why they do it. Is it mission driven? Do they give a percentage of

profits away? Do they have an ethic for only social sourcing local ingredients.

...