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The Knowledge Project with Shane Parrish

#190 Brad Jacobs: How To Build a Billion Dollar Company

The Knowledge Project with Shane Parrish

Farnam Street

Business, Investing, Entrepreneurship

4.72.9K Ratings

🗓️ 19 March 2024

⏱️ 100 minutes

🧾️ Download transcript

Summary

Brad Jacobs doesn't just build big companies – he builds industry giants. As the founder of eight multibillion-dollar companies, he's cracked the code on scaling businesses from zero to billions. In this conversation, the secrets he's earned over decades.


You'll discover where billion-dollar opportunities are hiding in plain sight, how to spot massive trends years before your competitors, and the most crucial factor determining a company's success.


Currently serving as Chairman and CEO of QXO, Jacobs brings a mathematician's precision and a musician's creativity to scaling businesses. His track record speaks for itself: every company he's founded has reached billion-dollar status or beyond.


(00:00) Intro

(04:44) The future of AI

(07:21) How to think rationally

(08:48) The major trend

(10:57) The research process

(13:29) On asking better questions

(19:35) On rearranging your brain

(22:23) On music, math, simplicity, and business

(32:26) Leverage, debt, and optionality

(35:11) What it takes to take contrarian bets

(40:45) Confidence and parents

(50:21) Why negative-only feedback is detrimental for employees

(56:14) Money lessons

(58:13) A deep dive on M&A (Jacobs' secret sauce to growing his companies)

(01:07:51) Questions to immediately get to know anyone

(01:11:14) On boards and board meetings

(01:16:57) On decision-making

(01:23:37) The role of capital markets

(01:25:41) The type of person you don't want to hire

(01:31:16) The best capital allocators

(01:33:53) Biggest lesson Jacobs learned from the past year

(01:37:20) On success  

Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

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Sponsors:

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Transcript

Click on a timestamp to play from that location

0:00.0

So I looked at that org chart and said,

0:02.0

this is a messed up org chart, which is great for making money.

0:05.0

If you can find something that's messed up

0:08.0

and easy to un-mess up,

0:10.0

boo-ya, there's your money.

0:11.0

There's your opportunity to make a lot of money.

0:13.0

You've made a few billion dollars.

0:15.0

What lessons have you learned about money

0:18.0

and spending money and living with money

0:20.0

that you wish you knew sooner.

0:21.6

You know, essentially, you throw me off a little bit with the question.

0:23.6

When you look at the numbers, the real growth has been through M&A, through acquisitions.

0:28.6

What's been my secrets on acquisitions?

0:30.6

Here's the gist.

0:31.6

A lot of people have a rigid business plan that's spelled out for many years and that's it and it's very, it doesn't usually

0:38.5

work. Why? Because life changes, markets change, economies change. And if you're rigid, if you're just

0:44.2

rigid thinking, you're going to have things come your way to make money for shareholders and feel

0:48.4

well, it's nice, it's great, but it's really not our thing. That's a bad way of thinking.

0:52.2

You said you can get a lot of things wrong if you get the big trend right.

0:56.0

What major trend are you most interested in right now?

1:00.3

I'm most interested in.

1:02.7

Because it is the trend.

...

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