A lot of people have a rigid business plan that's spelled out for many years and that's it and it's very non-flexible.

That doesn't usually work. Why?

Because life changes, markets change, economies change.

So you need to improvise, you need to capitalize on that and to make money from that.

And if you're rigid, if you're just rigid thinking... on that and to make money from that.

And if you're rigid, if you're just rigid thinking,

you're going to lose opportunities. Welcome to the Knowledge Project, a podcast about mastering the best of what other people have already figured out so you can apply their insights to your life. I'm your host Shane Parish. A quick favor to ask before we start.

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Today my guest is Brad Jacobs, Executive Chairman at XPO.

Brad is a career CEO and serial entrepreneur

with a unique track record of starting multi-billion dollar companies. I think he's up to seven of them by now,

which have created tens of billions of dollars in shareholder value.

His goal with all of its ventures is to generate outsized value for shareholders by hiring talented

people committed to thinking big.

He recently wrote a book called How to Make a Few Billion dollars, which is a playbook for creating outsized

value.

Now all of that sounds really simple,

...