#19 Rory Sutherland: The Psychology of Advertising

The Knowledge Project with Shane Parrish

Farnam Street

Business, Investing, Entrepreneurship

4.7 • 2.9K Ratings

🗓️ 30 May 2017

⏱️ 116 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this info-packed and entertaining interview, Rory Sutherland, Vice Chairman of Ogilvy & Mather, and I dive deep on advertising, persuasion, and why humans do some of the silly things we do.

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Transcript

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0:00.0	Hey, it's Shane Parrish and welcome to a new episode of The Knowledge Project where we
0:13.1	deconstruct actionable strategies that you can use to make better decisions, learn new
0:17.4	things, and live a better life.
0:19.8	This time around we have one of my dear friends, Rory Sutherland.
0:23.6	Rory is the vice chairman of Ogovia Mather, one of the largest advertising companies in
0:27.2	the world.
0:28.2	He also co-founded their Behavioral Sciences Practice which is applying behavioral insights
0:35.2	to advertising.
0:36.8	This interview was recorded live in London, England.
0:40.3	Rory and I talk about a host of subjects and I think you'll find his views, his sense
0:44.4	of mischief, and his insights well worth listening to.
0:48.7	A complete list of books and websites mentioned is in the show notes at pharnamstreetblog.com
0:54.7	slash podcast that's far n-a-m street blog dot com slash podcast.
1:01.2	A full transcript is also available for members of our learning tribe.
1:05.1	If you want to join, head over to pharnamstreetblog dot com slash tribe.
1:09.5	In addition to transcripts, we have the world's best online reading group and a host of other
1:13.4	goodies.
1:14.4	Without further ado, here's Rory.
1:23.9	Very welcome.
1:24.9	I'm so happy to have you.
1:26.7	This is phenomenal.
1:28.3	It's been a long time since we chatted.
	...

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