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Ctrl Alt Delete

#19 Bella Younger (Deliciously Stella) - From Instagram to Book Deal

Ctrl Alt Delete

emma gannon

Authors, Wellbeing, Arts, Books, Social Media, Creativity

4.61.1K Ratings

🗓️ 4 July 2016

⏱️ 28 minutes

🧾️ Download transcript

Summary

I first discovered Deliciously Stella on Instagram last year and over the past year she’s attracted fans such as Davina McCall and getting mainstream attention in Grazia, the Daily Mail, The Times, Buzzfeed and interviewed by the BBC. Deliciously Stella is a parody account created by comedian Bella Younger that gently mocks the #EatClean movement. She now has 125,000 followers on Instagram and growing - some magazines have called her the Instagram “Anti Hero”. She now has a book deal, a TV pilot in the works and a show at Edinburgh Fringe festival this year all about her beloved character Deliciously Stella. We talk about all sorts of things: what it's like bringing a show to Edinburgh Fringe, the cliques in comedy, sponsored content, how her Instagram turned into a book deal and building your own personal #brand.

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Transcript

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0:00.0

Hello, welcome back to another episode. This is Control Alt Delete, the podcast with the same name of my book, which comes out this week.

0:08.0

So today's guest is Deliciously Stella, who I discovered on Instagram last year and from that moment on

0:16.3

I've been hooked on her hilarious updates gently mocking the eat Clean Movement.

0:23.6

So it's a parody account created by comedian Bella Younger.

0:28.2

She started off small and over the past year has basically attracted lots of fans including

0:34.4

de Vina McCall who tweeted about it and it went nuts

0:38.0

she also has been getting a lot of mainstream press

0:40.8

in Grazia the Daily Daily Mail, BBC, The Times, Buzzfeed,

0:45.8

basically absolutely everywhere.

0:47.8

If you Google Deliciously Stella, you will find so many articles writing about how funny it is.

0:54.4

So she's grown on Instagram to 125,000 followers

0:58.9

and some magazines have called her the Instagram antihero. I find this awesome and it's so on

1:06.5

brand for this podcast of talking about people who have really carved out a niche

1:10.1

for themselves using social media and from this Instagram account she now has a

1:14.9

book deal which is a bit of a parody cookbook and TV pilots in the works and also

1:20.7

a show at Edinburgh Fringe which is all about Deliciously Stella and

1:25.1

you'll find out a bit more about what that show is about during this podcast but

1:29.1

we talk about so many things I learned so much more about Bella as a person and as a businesswoman and just how something

1:36.2

like this really can just organically spiral starting with social media.

1:41.3

So I hope you love this episode as much as I do and thanks again for

1:45.4

tuning in and all your support with this podcast. Thank you. Here it is.

1:57.0

Very excited to have a deliciously stellar on my podcast. Hello.

...

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