1895: The Secret to Selling Anything: How Eyebrow Queen Anastasia Built a Billion-Dollar Brand
So Money with Farnoosh Torabi
Farnoosh Torabi
4.7 • 2K Ratings
🗓️ 22 October 2025
⏱️ 33 minutes
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Summary
Farnoosh sits down with beauty icon Anastasia Soare, founder of Anastasia Beverly Hills and author of the new memoir Raising Brows. Known as the “Eyebrow Queen,” Anastasia shares how she built a billion-dollar brand from scratch after immigrating from communist Romania with nothing but determination.
She opens up about learning the “alphabet of finance” in America, the early days shaping brows in a rented salon room, and the business risks that changed her life. Anastasia also reveals how she convinced Nordstrom to take a chance on her products, her unforgettable live TV moment shaping Oprah’s brows, and the negotiation lessons that still guide her today. She talks candidly about working alongside her daughter Claudia, what keeps her motivated decades into her career, and how she continues to innovate while staying grounded. This is a story about beauty, grit, and building an empire one brow—and one bold move—at a time.
Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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Transcript
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| 0:00.0 | Hey so many listeners, it's Farnush. Do you want to make more money? Of course you do. Whether it's in your job or your business, I'm going to be teaching all my best practices Tuesday, October 28th for a 90-minute live workshop where I'll teach how to negotiate better and earn more. Real scripts, insider strategies, and my proven step-by-step process. If you can't make it live, no problem, |
| 0:22.1 | everyone who registers gets the recording. Go to somoneyworkshop.com to save your spot. That's |
| 0:27.3 | so manywarkshop.com. So Money episode 1895, the secret to selling anything, how eyebrow queen |
| 0:35.4 | Anastasia built a billion-dollar brand. |
| 0:39.5 | You're listening to So Money with award-winning money guru Farnoosh Karabi. |
| 0:44.4 | Each day, get a 30-minute dose of financial inspiration from the world's top business minds, |
| 0:49.6 | authors, influencers, and from Farnoose yourself. |
| 0:53.6 | Looking for ways to save on gas or double your double coupons? |
| 0:57.4 | Sorry, you're in the wrong place. |
| 0:59.7 | Seeking profound ways to live a richer, happier life. |
| 1:03.0 | Welcome to So Money. |
| 1:05.9 | What did you learn about money when you came here? |
| 1:08.7 | A capitalist world, you came from communism. |
| 1:11.6 | We didn't have checks. We didn't have credit cards. I'm talking about late 80s. We were so |
| 1:17.3 | secluded in Romania that coming here and I had to learn everything. I had to learn the alphabet of |
| 1:26.1 | finance in the United States. And I start surrounding |
| 1:30.2 | myself with people that I could learn from. I will invite somebody at lunch and I will ask, |
| 1:35.7 | I think this is one thing that I really want to emphasize. I wasn't afraid to say, I don't know, |
| 1:42.1 | can you teach me? I want to learn. And I will invite people at lunch or |
| 1:47.2 | dinner and I will listen to what I need to know how, what's important, how I could open a bank |
| 1:53.7 | account, how I could get a credit card. Why is so important to do that? I had to learn slowly, |
| 1:59.9 | but surely I did. I start learning and |
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