#189: Thinking about Pausing Your Business Until the New Year? Do This First.
Worth Every Penny Joycast
Sarah Petty
5.0 • 3.6K Ratings
🗓️ 11 December 2023
⏱️ 15 minutes
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Summary
Did you know December is the most important month for a portrait photographer?
No joke - from tax deductions to LOTS of people spending money, this is the peak season for photographers.
So it's wild to me some portrait photographers pause their business until the New Year.
I get that there is a LOT going on in December, but there are ways you can do BOTH, and WELL!
If you're considering putting your business on pause until January, pop in your earbuds and let me show you a few things that don't take much effort from you this month but really can make a big difference for your business.
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Transcript
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| 0:00.0 | This time of year, I get it. It's hard. It's stressful with the holidays, the emotions of all the fun |
| 0:08.1 | parties and special performances and events at your kiddos school, gift exchanges, all of the |
| 0:15.0 | things, all while still handling your normal obligations like, I don't know, feeding your family every day. |
| 0:23.0 | Sometimes it's just easier to cast your photography business aside at this point and say, |
| 0:29.7 | it's December, the year's almost over, I'll just start again fresh next year. |
| 0:35.8 | Today, I am making the argument of why you 100% shouldn't throw the |
| 0:42.1 | baby out with the bathwater and pause your business, even if it's just for a little bit, |
| 0:47.6 | and what to do instead this month that will actually make your life better. |
| 0:58.6 | So the real question is how are portrait photographers like us able to run a profitable business and still put our families |
| 1:04.1 | first without selling digital files for cheap and working all the time? I'm Sarah |
| 1:09.9 | Petty your host of the Worth Every Penny Joycast, |
| 1:13.4 | and I went from a stressed out, overworked mama with three babies to being named one of America's |
| 1:18.9 | most profitable photographers without working my kids' lives away. Each week, I'll show you how to find |
| 1:26.3 | and serve boutique portrait photography clients in a world where we compete with free thanks to everyone having a digital camera in their pocket. |
| 1:34.7 | Take the first step to adding more joy and profit to your life by downloading your free photography business tools at joyofmarketing.com forward slash podcast. I think this conversation |
| 1:51.0 | that I'm about to have with you is one of the most shocking ones that I have with students in my |
| 1:57.0 | 12 month coaching program. Part of the reason I have this program that's 12 months long |
| 2:02.3 | is because every month there's a different challenge. And in the month of December, it's a big one, |
| 2:09.5 | right? Wrestling with that, do I push harder, but then I'm not able to maybe put my family first |
| 2:16.4 | or what is the balance? What does it look like? |
| 2:19.1 | And sometimes it's easier just to get up. But here's the thing. After 25 years as a photographer, |
| 2:27.1 | without fail, balancing all of the emotions mixed with the exhaustion of the workload at the end of |
... |
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