189: How to Stand Out, with Dorie Clark
Coaching for Leaders
Dave Stachowiak
4.8 • 1.6K Ratings
🗓️ 20 April 2015
⏱️ 42 minutes
🧾️ Download transcript
Summary
Dorie Clark
Author, Stand Out*
It’s getting harder and harder for an individual’s message to get out and be heard.
How to stand out as a thought leader:
- Have valuable intellectual content
- Build a following!
There is a three-step process people are following to gaining an audience:
- One to one idea transmission (small mastermind)
- One to many idea transmission (writing, speaking, etc.)
- Many to many ideal transmission (others become ambassadors for you)
“If you are the only person, who at the end of the day, is still talking about your idea. That’s a failure. You need to get other people talking about it.” -Dorie Clark
Dorie mentioned her past article on Harvard Business Review: How to Reinvent Your Personal Brand
How do you figure out what you want to be known for:
- Niche strategy – become a recognized expert in a narrow area and expand into related areas
- Combining ideas/fields – bring together elements from two or more fields
- Creating original research – information based on concrete knowledge from data or research (Dorie mentioned Nate Silver)
- Tackling a big problem – bring something of value the resolves a major issue for lots of people
- Creating a framework – build an explanatory system or device for your field (Dorie mentioned Robert Cialdini* and Dave mentioned Dale Carnegie*)
“One of the most important things to do early on is content creation.” -Dorie Clark
There really aren’t guarantees anymore in the work world.
“You’re not just competing with the local talent pool. You have to explain to people why they should pick you.” -Dorie Clark
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Transcript
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| 0:00.0 | It's a noisy world out there and on today's show How to Stand Out. |
| 0:05.2 | This is Coaching for Leaders, episode 189. |
| 0:08.6 | Produced by Innovate Learning, Maximizing Human Potential. |
| 0:14.0 | Greetings to you from Orange County, California. |
| 0:20.0 | This is coaching for leaders, and I'm your host Dave Stahoviac. This is a weekly show to help leaders improve their communication, strategy, coaching, productivity and personal mastery and |
| 0:34.0 | today we're gonna really hit on personal mastery and strategy in a big way |
| 0:39.6 | and one of the things that is becoming at least feel, and I know our guest does as well, more and more important in today's organizations and in our careers is thinking through our strategy both personally and within our organization of how do we |
| 0:55.0 | stand out and that's why I'm really excited to welcome our guest today |
| 0:59.8 | because not only is she an expert on this and has been working in this area for many years, |
| 1:05.7 | but she has a new book that's coming out exactly on this topic. |
| 1:09.4 | And I know that that's going to be really helpful for a lot of people in the coaching for leaders audience. |
| 1:14.0 | And that is Dory Clark. |
| 1:15.5 | Dory is a marketing strategy consultant, professional speaker, and she's a contributor to |
| 1:21.0 | Harvard Business Review, Forbes, entrepreneur, and the World Economic |
| 1:25.4 | Forum blog. |
| 1:26.8 | She is the author of reinventing you, define your brand, imagine your future from Harvard Business Review Press, but her next book |
| 1:36.1 | launches this week, which is standout how to find your breakthrough idea and |
| 1:41.8 | build a following around it. |
| 1:44.0 | Dory, welcome to coaching for leaders. |
| 1:46.0 | Dave, thanks so much. It's great to be speaking with you. |
| 1:49.0 | Well, I was really excited to get introduced to you recently because, you know because not only what you've been doing, |
| 1:56.0 | but just the concept you've placed around this book. |
... |
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