It's really effing hard to start a two-sided marketplace and when you do the prize is a billion dollars in your pocket

All right, what's up? I was thinking about the beginning of these because

If you watch like Joe Rogan Joe just sort of rolls into the conversation

It's actually starts like mid-sentence of what they're already talking about

And I think that's kind of cool. It's pretty casual and then you have other people that really try to like brand their

Brand their beginning so I'll give you a couple examples and you tell me which one you think is a good idea

so

The all-in podcast which I like is hosted by Jason Calcannis and then he what he does is they have the

What they call the cold open which we do sometimes too which is you pull the kind of like the most interesting or funny one liner from the middle of the episode you put it at the beginning and

Then you roll into like the intro song where it introduced you kind of it's like a custom song that introduces the four people

It's like Chimath the back king, you know

David Friedberg the king the queen of Kenwa or whatever. So that's like one version

Then there's you know Scott Adams the guy who started Dilbert or writes the Dilbert comic

He does this thing every time he does alive and he used to do live streams like every day or something like that and he would always say let's start with a

ceremonial sip and he would like hold up his drink to the camera

He would have you do it too even though you're not even on camera. You're just at home. He's like everybody's let's do this and

Cheers all right here we go and he's like he talked about it

He's like he's big on neural linguistic programming and LP and and so he's like there

He's like a trained hypnotist or something like that and so he's like

You want to like associate the same sort of like he's like doing this with my tea is brilliant or your coffee because

It has emotion. It has a taste. It has a smell and it has a war

Auditorium thing. I'm saying every single time the same exact thing and so I'm basically programming you for a certain feeling or emotion of the live

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