You're listening to the My Wife Quitter Job Podcast, the place where I bring on successful bootstrap

business owners and delve deeply into what strategies are working and what strategies are not

with their businesses.

Now today I'm thrilled to have Brad Moss on the show, and Brad is an ex-Amazon employee who was the head of Seller Central

so he has intimate knowledge of their inner workings and today we are going to discuss what it takes

to maximize your sales on Amazon. But before we begin I

want to give a quick shout out to Privy who is a sponsor of the show. Privy is the

tool I use to build my email list for both my blog and my online store.

Now what does Privy do?

Privy is an email list growth platform

and they manage all of my email capture forms.

And in fact, I use Privy hand in hand

with all of my email marketing providers.

Now there are a bunch of companies out there that will manage your email capture forms,

but I like Privy because they specialize in e-commerce.

Right now, I'm using Privy to display a cool Wheel of Fortune pop-up. Basically a user gives their email for a chance to win

valuable prizes in our store. Customers love the gamification aspect of this, and after I implemented

this form, email signups increased by 131%.

Now there are other cool things that you can do with Privy also,

so for example, let's say you offer free shipping for orders over 100 bucks.

Well, you can tell Privy to Flash a pop-up when the customer

has $90 in their shopping cart to urge them to insert one more item.

...