I'll drink to that where we get behind the scenes of the beverage business.

I'm Levy Dalton.

I'm Erin Scala and here's our show today. Oh, yeah. Yeah, I'm

I'm Peterson of Bodega Ray Fernandez-Dicastia on the show today.

Hello, sir, how are you?

I'm fine, thank you.

Very nice to have you.

Great to be in New York. You are the head and owner of Sherry producer, Bodega and Harris.

Yes. Well, I'm since 1999, I took over the Cherry Company, but I got Ray Fernando E Castilla in Horeth.

It's a small producer that has always been concentrating on the very high end of Sherry and brandy.

And the company goes back, well, really several centuries because the family that started it is one of the greatest grape growing families in the Cherry District.

They've been involved with the Cherry industry since the end of the 17th century and for many generations they've been

supplying grapes to the share industry and then in the 1960s they saw that you know

basically all the money you know was made by the people that actually branded the Cherries.

And they thought, well, let's try and create a brand

for, you know, the better part of our production.

And also they had a big idea which was to sell

Sherry to the Spanish market because at the time you know the sharing market

developed in two different directions.

The export types of sherry were sort of increasingly the semi-sweet, the semi-dry,

the mediums, the goldens, the pale creams, and prices were going down, volumes were going up,

and this tendency never hit Spain.

...