Hey, I'm Marie Forleo, and this is the Marie Forleo podcast. If you want to talk about your business, your life, your health, your relationships, and even more, I gotta tell you, you are in in the right place we do it all with humor

and heart so let's dive in. You know today we're talking about a tiny little tweak

in your language that has the power to double your

conversions. That's right, double up. Well, all right, then. Now look, whether you run a business, a nonprofit, or you just want to be

more effective in getting people to say yes, I think you're going to find this fascinating.

Dr. Robert Childini, author of the classic book on persuasion called Influenced,

studied the donations process at the American Cancer Society.

He found that the number one game changer in gaining more donations was one tiny language tweak.

Let's have a look. Which one of these might make you more likely to donate?

Would you be willing to help by giving a donation?

Or would you be willing to help by giving a donation or would you be willing to help by giving a

donation every penny will help now check this out research show that people who

were asked the second version were almost twice as likely to make a donation.

While only 28% gave money with the first call to action,

50% donated when the call to action included that one extra sentence, every penny will help.

So let's break this down.

You see, when you give people a small, easy action to to take it can double their chances of saying yes that's

right double by adding a simple sentence you're creating what's known as a minimum viable action,

the smallest possible action someone could take to create the change you want.

Now obviously this doesn't just work for non-profits. In fact, you've probably been offered

a minimum viable action at your favorite stores. Here's an example.

So a few weeks ago I was at the container store because I con married the crap out of my closet

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