The Black Lives Matter movement is important. And I almost didn't get involved because I was scared.

But I did. And in this episode, I'll explain what happened, what it means for you and I and our business,

and next steps you should take right now.

Marketing your business is for you, the business owner, who has a product, a service, or a message

that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real

world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today.

Now let's get

started. Hello, my friend. Welcome to another episode of the Marketing Your Business podcast.

This episode has nothing to do with business, but has everything to do with business.

This episode is about you and I having a deeper

understanding of who is in our audience, what they are dealing with and trying to manage,

and how we can serve those people at a deeper, higher level.

Now, I'm going to share with you right off the bat that this conversation had me tremendously

fearful a week ago from the time of this recording.

With everything that was happening in the world

in regards to the Black Lives Matter movement,

I was processing and in deep thought

because I myself have a black sun.

And part of that meant that I had to get clear on what this moment in time

meant, not just for me and my business, but more importantly, for my son and his future. And it was deep, my friends, and it's complex. And what I realized,

...