Yes. So what we're talking about of seeking wisdom is the one secret that you already know that can make you successful.

All right. So the one secret that you already know that can make you successful. I have an obvious question for you right away. If everybody knows this, why are we talking about it?

Because they know it deep down, and when they hear it, it'll hit them.

They'll know it, they'll feel it, but they don't want to do it.

All right.

What is it?

What is it?

The secret is being successful requires sacrifice.

Simple, right?

Now you're all turning your dials.

You're all shutting down seeking wisdom now.

You're all going off to something else because nobody wants to hear the hard truth,

which they know deep inside.

And if you look at anybody who's successful, whether it's in sports, whether it's in business, whether it's in the arts, whether it's in personal life, whether it's in family life, you know that in order for them to be successful, you've seen it. They've had to put in the sacrifice. But no one wants to hear that.

So what, okay, so this is, this is something that people know, but like, what, like, what, like, what, like, what got in your ear recently that made you want to, that made you want to talk about this? Like, is it just something you've been seeing? Like, and I know you hate, you know, shortcuts and that type of stuff. Is it something you've been seeing a lot that made you want to

like, you know, bring this up again? Or is it just a good reminder? I think it's just, it's a good

reminder. I've been seeing things and I, you know, I kind of, I always see people either asking

me directly or seeing them chasing, trying to find the like, you know, 0.001% optimization, right? And you see it happen

around you each and every day. And it just, the more that you, that you know, and you live,

you know, this quote unquote secret, the more that kind of stuff kind of hits you,

hits you in the side of the head. And you just want to yell. Like, if you could just get inside of your thick skull, you already know the secret. You already know what you need to do. And it's not for work weeks. It's not shortcuts. It's not hacks. It's not any of this stuff. And the only people who ever tell you about that stuff are people who are trying to sell you something. Dave and I are not trying to sell you anything, right? They're trying to put butts

and seats in seminars. They're trying to sell books. They're trying to sell info products, videos,

...