But you get this other small mom pops that hires Johnny and Frank in a white van with no windows,

and they show up at your house and you don't know, what are they going to do?

They're out here making a mess.

Like, who do I call if there's an issue?

Like, those are the problems we see with some of the smaller companies out there in the industry.

And if they were to do the things the right way, keeping their own employees,

trying to build a foundation, trying to build credibility, getting good ratings with the BBB,

things that they can do, that's a game changer. You know, one of the things we've done to build our

brand is we've installed solar on five NFL stadiums, one major league baseball stadium, one college campus.

That allows our field energy consultants to have credibility. In today's world, I was talking

a gentleman about door knocking and telemarketing. People don't want to be sold. They don't want you

knocking on their door, bothering them why they're cooking food. They don't want you calling them why they're doing homework with their kid, harassing them, just blowing up their phone. That's not what they want. It's 2021. You have to be able to empower them to make a decision. One thing we do is how we digital market. We are the kings and queens of digital marketing in all the states we're in.

Anything solar in the state that we're in, it's Power Home, I assure you.

We spend $10 million plus on advertising in lead gen for Power Home Solar a month.

That allows us to be at the top everywhere in the states we're in.

But what that empowers a consumer to do is to read

about solar, educate themselves, and then raise their hand and fill out a form if they want to

learn more information. That's where our company comes in. They say, I'd like to learn more information.

So then they talk to one of our SDAs who qualifies the home, and then we're able to get

their power bills, we're able to do a preliminary proposal, a preliminary design, and we send

one of our field energy consultants out to go see them.

And in some cases, consumers don't want to talk to anybody, they're able to self-book.

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