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Welcome to a new week. It's actually Thanksgiving week for some of us.

I am thankful for you and your listening to SIDOS for school. This is Chris Gellipo.

Marketing is essentially about discoverability.

That's what we're talking about in today's listener question. Consider, for example, a billboard.

The idea of the billboard is to reach a lot of people in a concentrated area with a

specific message. Or it actually could be a general message. It could be branding,

like a sign by Coca-Cola. It could be something time sensitive.

Get tickets to Hamilton. Or it could be for a new movie, skincare line, really anything else.

So if we go from billboards to online, like let's think about how people discover websites.

You know, online links. That's a big one. Search engine optimization. That's a big one.

If somebody writes about your site in the New York Times. Or if you rank highly for relevant

keywords, hopefully a lot of visitors will discover it. But here's our question. What about a podcast?

Because if you think about it, it's a bit different. A podcast isn't a website. It doesn't rank in

search terms or get links from other sites. And all of this points to what is known as a discoverability

...