Hey, Jeff. Hey, Eric. How are you? I'm pretty good. How are you? Doing well. Thank you. Jeff. We get asked a lot for advice. People hit us up on email. People see us in the streets. People just want to know how we've gotten to this point. And I, you know, look, have we discussed our full journey on this podcast. Not a lot. We have been on other podcasts and we talked about how we've, you know, we started out in 2007 and how we got to this point.

And there's been a whole lot of different angles to our career, the music, the podcast, the TV show, et cetera, et cetera.

But we haven't really had a chance yet until this past Saturday to sit down in front of kids who are looking to get into the music industry in some form of fashion and provide advice to them that is trained towards them.

We were invited on this panel to speak to NYU's Future Music Mogul's class, which is a group

of kids that are trying to break into the music industry. Yeah, we were next to our friends, Amira Bessie, Blame the Label and Jamal at Inf. A lot of

people look at us now and think, how do I get to that point? Which is crazy. We are guys who,

there were times when things were really great and we were hanging out with certain people and we were closing certain deals. And then there were other times that we weren't even able to take the subway because the metric card was too expensive. The honest truth is there's a lot of ups and downs in a 10 year career for anybody. For us, our personal journey, that was just how we handled it, right? We chose to

forego money. We chose to forego meals. We chose to dedicate ourselves to this brand and this craft

and to explain that to kids and be like, look, there's going to be some ups and there's going to be

some downs. And especially in this music industry, for us, we decided that we were going to put dope content out and sometimes it's going to hit and sometimes it's not we always talk about our first video which was called deconstructing biggie and we took the line you're mad because my style you're admiring don't be mad uPS is hiring looked at it from the ups drivers perspective that was the worst thing ever and it from the UPS driver's perspective. That was the worst thing ever. And the D.HL and FedEx guys, that was the greatest thing ever. And that video went viral. Yeah, it did very well for us. Complex named it like top video of the 2000s. The next week, obviously, we threw an early retirement party for Lloyd Banks. That video hit. But sometimes there's videos that just don't work.

Like we had this video where instead of somebody seeing the Virgin Mary in their latte in the

morning, I saw L.L. Cool J in my toast. Which, by the way, hilarious. Good idea. But maybe it wasn't

a lot of views. And that's okay, because we're going to come back in the next week and the next week

and we're just going to keep trying to do better than last week.

That's right.

By the way, that translates to every aspect of our career, including the podcast.

Sometimes, you know, a guest that we think is going to do huge numbers might not.

But as long as we're happy with the episode,

it is worthwhile and people are eventually going to find it. So air out the people that

didn't do good episodes. I am not going to do that. Air them out. Not today. Okay. To be able to

tell these kids that consistency and quality are the key to our success and something that we've

seen in a lot of people who have won

...