Welcome back to Silent Sales Machine Radio, Jim here, and I've got a question that I was asked recently at an event.

Spurred the moment, just a little quick pop-up interview.

Guy whipped out his cell phone and said, hey, can I interview you?

I said, sure.

He hit record, started asking me questions.

And one of them was a really good question that I don't think I've ever been asked before.

And he set it up in such a way that he was going to present it as a pretty difficult question.

But instantly, and it popped in my head.

I knew from my own experience, it was easy to answer what would have been probably 10 years or so

ago. It might have been a relatively difficult question to answer. But having seen, you know,

having my own business for about 20 years now, coming up on 20 years, if you include the time,

the overlap time where I was actually still working in the corporate world. It's 20 years now.

And by far the most obvious answer popped in my head to his question. So I'll tell you the

question. I'm going to allow you to think about it a little bit as well. And I've got another

interesting question for you as well. So let's just call this the episode of two interesting

questions. And I'll kind of try to tie the two

of them together as well with a theme that you hear around here frequently. So let's put on our

thinking caps and think through a couple tough questions here. I will start with the question he asked

me. And then before I answer it myself, I want you to think about it. He said, what's the most

difficult part of running a successful business? What's the most challenging aspect of it? And before I give you

my answer, which may or may not influence your answer, I don't know, I'm going to ask you

another question. So you can be deep

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