178. How to Save $1 Billion Without Even Trying

Freakonomics Radio

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4.6 • 32K Ratings

🗓️ 11 September 2014

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Doctors, chefs, and other experts are much more likely than the rest of us to buy store-brand products. What do they know that we don’t?

Transcript

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0:00.0	We recently held a peanut butter and jelly sandwich taste test here at WNMC where we record
0:08.6	our show.
0:11.1	So guys this is for an episode about premium brands versus store brands.
0:17.0	And so what you see here is two rows of sandwiches, one on a plain white plate there and one on
0:21.8	the bordered plate there.
0:24.6	And the sandwiches were made with either the premium, skippy, creamy and the smuckers strawberry
0:30.6	preserves.
0:31.6	So any allergies or verbal waivers if you die not our problem.
0:35.3	There's a lawyer in the room.
0:36.7	There's a lawyer.
0:37.7	It'll be fine.
0:38.7	It's good.
0:39.7	Good lawyer.
0:41.7	And then the store brand sandwiches are shop right, peanut butter creamy.
0:48.4	They put their adjective last, peanut butter creamy and strawberry preserves, shop right.
0:53.9	And the bread is identical.
0:55.5	It's bimbo.
0:57.4	So really all we want is for you to eat one of each and tell us which one you prefer and
1:04.6	why.
1:05.6	It's pattern plate.
1:06.6	It's the one.
1:07.6	It tastes nutty or more honest stuff in this one.
	...

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