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Gender: A Wider Lens

178 - How Brands Influence Culture (For Better or Worse) with Jennifer Sey

Gender: A Wider Lens

Sasha Ayad and Stella O'Malley

Health & Fitness, Society & Culture, Mental Health

4.6961 Ratings

🗓️ 16 August 2024

⏱️ 79 minutes

🧾️ Download transcript

Summary

Former big brand marketing powerhouse and national gymnastics champion, Jennifer Sey, joins Sasha and Stella to dissect trans-themed ads, corporate HR's influence, and the impacts of the adjustments to Title IX. This is a bold conversation about the evolution of corporate messaging, the rise of woke capitalism, and the growing influence of HR and DEI initiatives in shaping corporate culture.

Whether you’re in marketing, leadership, athletics or simply interested in the intersection of business and social change, this conversation will challenge your perspectives and provide valuable insights into the profound shifts within corporate America, the advertising world, and female sports.

For links and resources relevant to this episode, access the full show notes at https://www.widerlenspod.com/p/episode-178

Buy Our Book – When Kids Say They’re Trans: A Guide for Thoughtful Parents at https://whenkidssaytheyretrans.com/

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Join the conversation on YouTube at www.youtube.com/@widerlenspod

For more information about Sasha’s & Stella’s parent coaching membership groups, visit:

Sasha Ayad: https://sashaayad.com/parenting-coaching

Stella O’Malley: http://www.stellaomalley.com/parent-coaching

To learn more about our sponsors, visit:

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This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.widerlenspod.com/subscribe



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.widerlenspod.com/subscribe

Transcript

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0:00.0

Hi, I'm Stella O'Malley, a psychotherapist in Ireland.

0:04.4

And I'm Sasha Ayyad, an adolescent therapist in the United States.

0:08.6

And this is Gender, a wider lens, a podcast dedicated to the shifting concepts around gender in our contemporary culture.

0:16.0

Through in-depth interviews, personal stories, and psychological exploration, we seek to open up the discourse around this hot button issue.

0:25.0

Join us as we look at gender from a wider lens.

0:31.0

Hey Stella.

0:35.0

How's it going Sasha? How are you? I'm doing well. It was a very fun and very different kind of episode today.

0:40.0

We did something special with Jennifer Say. Should I tell people about it?

0:44.3

Yes, our world premiere of gender wider lens.

0:48.0

Into uncharted territory.

0:52.6

Yes, so Jennifer Say is somebody who spent over 23 years in the world of advertising

0:59.0

for Levi's and she held a variety of leadership positions. So she's like a big person in the world of advertising, okay?

1:05.6

And we wanted to have her come on to analyze some ads with us that have trans themes and mastectomy scars and blue hair gender people and it was absolutely

1:20.0

fascinating to kind of in real time throw an ad up on the screen. All three of us

1:26.1

looked at it together and Jennifer helped us understand what were the

1:29.6

advertisers intending with this or that image.

1:32.6

And so if you are listening on podcast,

1:35.2

today I would really recommend to go to YouTube

1:38.0

and check it out, though we did do our best

1:40.4

to describe the images that we were seeing for our podcast listeners who don't have that

1:44.9

visual. So this is huge. We've never done anything like this before and it was very enlightening.

1:51.4

I was really glad we did it because I was aware of these ads. I was aware of the

...

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