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The My Wife Quit Her Job Podcast With Steve Chou

177: How To Successfully Sell Food Products Online With Justin Mares Of Kettle And Fire

The My Wife Quit Her Job Podcast With Steve Chou

[email protected]

Marketing, Business, Entrepreneurship

4.81.4K Ratings

🗓️ 6 September 2017

⏱️ 46 minutes

🧾️ Download transcript

Summary

Today, I’m thrilled to have Justin Mares on the show. He is the founder of KettleAndFire.com, a company that sells America’s first and only USDA grass-fed bone broth. I’ve been getting a lot of emails lately from readers asking for more food based business owners on the podcast. And Justin will walk us through the process of selling food online. What You’ll Learn Why Justin decided to sell bone broth. How he evaluated his product for profitability. Kettle and Fire’s value proposition How to create food products when you know nothing about the industry What certifications are required to sell […]

The post 177: How To Successfully Sell Food Products Online With Justin Mares Of Kettle And Fire appeared first on MyWifeQuitHerJob.com.

Transcript

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0:00.0

You're listening to the My Wife Quater Job Podcast, the place where I bring on successful bootstrap

0:04.3

business owners and delve deeply into what strategies are working and what strategies are not

0:08.6

with their businesses.

0:09.6

Now today I'm thrilled to have Justin Maris on the show and he's actually the first e-commerce entrepreneur that I've had on the show that sells food products online.

0:17.5

And today we are going to learn what it takes.

0:19.5

But before it begin, I want to give a quick shout out to Clavio, who is a sponsor of the show.

0:24.0

I'm always super excited to talk about Clavio, because they are the email marketing platform that I personally

0:28.4

use for my e-commerce store, and I depend on them for over 20% of my revenues.

0:33.0

Now you're probably wondering why Clavio and not a different provider.

0:36.0

Well Clavio is the only email platform out there that is specifically built for e-commerce stores

0:41.0

and here is why it's so powerful.

0:43.0

Clavio can track every single customer who has shopped in your store in exactly what

0:47.1

they bought, which allows you to do many things.

0:49.8

So let's say I wanted to send an email out to everyone who purchased a red handkerchief in the past.

0:54.0

Easy. Let's say I want to set up a special autoresponder sequence to my customers depending

0:58.5

on what they purchased, piece of cake, and there is full revenue tracking on every single email.

1:04.0

Now Clavia is the most powerful email platform that I've ever used and you can try them for free

1:08.8

at my wife Quitterjob.com slash KLA v Iyo oh once again that's my wife quitter job

1:15.1

slash kla a v I y oh now I also wanted to give a shout out to my other sponsor

1:20.8

Cella labs and specifically I want to talk about their awesome

1:23.7

Amazon tool, Scope. Now if you know me I get really excited about tools that I

1:27.8

like and use and scope is a tool that actually increased my Amazon sales on

...

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