177 - Freemiums that Convert to Lifers|Bonus: Freemium Brainstorm

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Chalenejohnson, Fitness, Marketing, Copywriting, Listbuilding, Internetbusiness, Onlinebusiness, Socialmedia, Smallbusiness, Internetmarketing, Business, Networkmarketing, Email, Businessdevelopment

4.9 • 2.6K Ratings

🗓️ 16 June 2016

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

Freemiums, Customers, Lifers, Types of Freemiums, Convert to Customers

ABOUT TODAY’S SHOW:

On today’s episode Chalene gives you the elements needed to create a Freemium that converts to costumers and as a bonus she tells you about all of the different types of freemiums that you can create quickly!!

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Please visit my website for relevant show notes, links, photos and information referenced in today’s show at: http://www.chaleneJohnson.com/Podcast.

Hey!

It’s Chalene! Thanks for listening! You can leave me a message about this episode by going to

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Are you still reading this? Wow! That’s cool. I relate!

Ps… I hope you have a great day and I totally appreciate that you took the time to look a little further!

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Build Your Tribe with Your host, Shalene Johnson.
0:07.0	I'll share with you what I believe are the most important elements of a really great
0:13.4	converting freemium.
0:15.6	Now remember, and I'm going to help you be a real smarty-pants right now, when people
0:18.7	talk about the highest type of converting freemium or the type of lead magnet that has
0:24.7	the highest conversion rate.
0:26.4	Remember, they might simply be talking about converting in terms of people opting into
0:31.8	the list, and that's not ultimately our goal.
0:34.2	That's like making your goal to have as many likes as possible on your Instagram picture.
0:38.8	Who cares if those people never become your customers?
0:42.1	I want you to worry about the type of conversion that converts somebody into a loyal fan, a
0:48.2	lifer.
0:49.2	Here are the elements that a top converting freemium must have.
0:54.6	Number one, time.
0:57.3	Meaning how much time are they spending with you?
1:00.2	If it's something that they quickly download and then never have to open or never really
1:05.5	need to look at it, then they're not spending much time with you.
1:09.6	Number two, intimacy.
1:11.8	By intimacy, I mean they get to know you, and this is either they're seeing you on video,
1:17.2	they're hearing your voice, or they're getting a little piece of your story.
1:21.3	Who you are.
1:22.9	Number three, is quality.
	...

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