177 - Freemiums that Convert to Lifers|Bonus: Freemium Brainstorm

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Business, Marketing

4.9 • 2.7K Ratings

🗓️ 16 June 2016

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Freemiums, Customers, Lifers, Types of Freemiums, Convert to Customers ABOUT TODAY'S SHOW: On today's episode Chalene gives you the elements needed to create a Freemium that converts to costumers and as a bonus she tells you about all of the different types of freemiums that you can create quickly!! ********** Please visit my website for relevant show notes, links, photos and information referenced in today's show at: http://www.chaleneJohnson.com/Podcast. Hey! It's Chalene! Thanks for listening! You can leave me a message about this episode by going to http://www.chalenejohnson.com/askChalene. As you can probably tell, I give preferential treatment to those asking questions who are members and students of the Marketing Impact Academy. However... I can't help but answer a great question and I'm always looking for questions from "newbies". So please leave yours! If you enjoy the show I sure hope you'll subscribe and download a bunch of episodes! And you really don't have to buy me Christmas present or make a donation or anything. But if you'd like to make my day... I would be forever grateful if you would be so kind as to review the show on iTunes. There's a rumor going around that 5 Star Reviews equals good karma!!! Thank you in advance for doing that! Please connect with me! I encourage you to check out My Life-Coaching Podcast! http://itunes.com/TheChaleneShow My website: http://www.ChaleneJohnson.com Leave me a voice memo: http://www.ChaleneJohnson.com/askChalene Connect with me on FACEBOOK: http://www Facebook.com/Chalene Some of my Instagram Accounts: @ChaleneJohnson @PushMeDaily @Homeworkouts_4u @ChalenesFashion Tweet with me! @ChaleneJohnson Watch me on Youtube http://www.youtube.com/Chalenejohnson Check out Smart Success: http://www.SmartSuccessAcademy.com Checkout The Marketing Impact Academy: http://www.MarketingImpactAcademy.com Are you still reading this? Wow! That's cool. I relate! Ps… I hope you have a great day and I totally appreciate that you took the time to look a little further!

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Build Your Tribe with Your host, Shalene Johnson.
0:07.0	I'll share with you what I believe are the most important elements of a really great
0:13.4	converting freemium.
0:15.6	Now remember, and I'm going to help you be a real smarty-pants right now, when people
0:18.7	talk about the highest type of converting freemium or the type of lead magnet that has
0:24.7	the highest conversion rate.
0:26.4	Remember, they might simply be talking about converting in terms of people opting into
0:31.8	the list, and that's not ultimately our goal.
0:34.2	That's like making your goal to have as many likes as possible on your Instagram picture.
0:38.8	Who cares if those people never become your customers?
0:42.1	I want you to worry about the type of conversion that converts somebody into a loyal fan, a
0:48.2	lifer.
0:49.2	Here are the elements that a top converting freemium must have.
0:54.6	Number one, time.
0:57.3	Meaning how much time are they spending with you?
1:00.2	If it's something that they quickly download and then never have to open or never really
1:05.5	need to look at it, then they're not spending much time with you.
1:09.6	Number two, intimacy.
1:11.8	By intimacy, I mean they get to know you, and this is either they're seeing you on video,
1:17.2	they're hearing your voice, or they're getting a little piece of your story.
1:21.3	Who you are.
1:22.9	Number three, is quality.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Brock Johnson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Brock Johnson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.