For example, right now, current market, people are actively typing in, how will a recession affect real estate?

What does the recession mean for me?

So sometimes, like, you get your idea for the hook right from that.

Like, that could be the hook.

Here's how recession affects real estate.

And would you find that even in like a Google search?

Correct.

Google trends for free.

You see Google trends or you see the prediction. How will recession, you start saying, oh,

the recession related to home buying is on people's minds. Yeah, like type in recession, you're right.

The prediction tells you recession real estate. Yeah. So then you know to make a video about that.

Well, I'm fired up for this Think Media podcast episode with Neil Dingra. And we're going to be talking

about how to make videos go viral,

the magic formula. And you've gotten millions of views, and you've really developed it into a

three-part viral video framework. And the first part is the hook. So tell us the framework,

and then we'll break down each piece in this episode. Yeah. So the framework is you got to start hot.

We got to come out with the most value possible to stop the scroll.

So you imagine people are just scrolling up and down.

We got to stop the thumb.

So the way to do that with information is to just give the best hook and make it appeal to the

most amount of people.

So you could have a very narrow topic, like a niche topic based on your industry or

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