176. More Than Money: Breaking down how to succeed in branding, finding your niche, and navigating the world of PR with business coach Julie Solomon
Trading Secrets
Audioboom Studios
5 • 5.5K Ratings
🗓️ 20 June 2024
⏱️ 55 minutes
🧾️ Download transcript
Summary
For more than 15 years, Julie has been empowering lives, including her own, and has launched several successful online programs and masterminds including, Pitch It Perfect, The Influencer Academy and Shine Mastermind. She was recently named one of the top 100 leaders in influencer marketing. Julie breaks down the importance of PR and branding, the steps to building your brand, when to bring in a publicist, how media and PR work in regards to ROI, how niching down is key, what the diamond method is, why she finds selling a $3,000 course is easier than selling a $30 book, how a huge following is not critical to monetizing, secret to negotiation, and finding your anchor price.
It’s an episode you can’t afford to miss!
To get access to Julie’s FREE class: juliesolomon.net/trading
Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guest: Julie Solomon
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Transcript
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| 0:00.0 | Welcome back to another episode of Trading Secrets More Than Money Edition. |
| 0:17.0 | Today we are joined by entrepreneur, business coach, public speaker, best-selling author, |
| 0:21.5 | podcast host, and Working Mom of Two, Julie Solomon. |
| 0:25.4 | For more than 15 years, Julie has been empowering lives, including her own, |
| 0:29.8 | the host of the Influencer Podcast. |
| 0:32.1 | Julie has launched several successful online programs. the Shine mastermind. She helps women turn messages into movements and |
| 0:44.1 | empowers entrepreneurs to grow their influence and impact through her work. |
| 0:48.2 | Julie was recently named one of the top 100 leaders in influencer marketing. |
| 0:53.4 | Having been featured in publications like Forbes, |
| 0:56.0 | entrepreneur, business insider, success, and people, |
| 0:59.1 | we are going to pick the entrepreneurial brain |
| 1:02.2 | of a true brand building expert and learn how she got to where |
| 1:06.3 | she is today. Julie, thank you so much for joining us on this episode of More than Money. |
| 1:10.7 | Thank you so much for having me, friend. It's good to be here. And I'll tell you what, when we talk about brand building, there is not one person listening to this that I should lose because whether you are a teacher, whether you are a teacher or a cleaner of homes or you are a CEO or a celebrity |
| 1:28.0 | you have a brand and building it in this day and age especially with access to |
| 1:32.2 | social media, |
| 1:33.4 | is not something one needs to consider or want to do. |
| 1:36.8 | It's something they need to do, |
| 1:39.1 | and you are the expert of that. |
| 1:40.3 | So we're going to get into that. |
| 1:41.3 | But before we do, we haven't really explored the world of PR on this |
| 1:46.3 | podcast before and your background is all in PR. You worked at O. M. G. |
... |
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