173: How To Spot Greenwashing

ECO CHIC

Cloud10

Natural Sciences, Arts, Fashion & Beauty, Society & Culture, Science

4.7 • 641 Ratings

🗓️ 1 April 2022

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Earth Month campaigns are upon us! Let’s break down some examples of buzzwords, like “clean,” “eco-friendly,” “earth conscious”… things that mean basically nothing without clear, measurable definitions! We use Girlfriend Collective as an example of brand that is backing up claims of environmental commitments and ethicality (and what we’re looking for in other brands). We also deep dive into standards and certifications to look out for. Thank you to our sponsors today! Seed Synbiotic, code ECOCHIC betterhelp.com/ecochic Find me on: Instagram @ecochicpodcast + @lauraediez, on Facebook, Twitter, and now TikTok.Audio Player The post 173: How To Spot Greenwashing appeared first on ECO CHIC. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	Ready to launch your business? Get started with the commerce platform made for entrepreneurs. Shopify is specially designed to help you start, run and grow your business with easy customizable themes that let you build your brand, marketing tools that get your products out there. Integrated shipping solutions that actually save you time. From startups to scaleups, in-person, and on the go. Shopify's made for
0:22.8	entrepreneurs like you. Sign up for your $1 a month trial at Shopify.com slash setup.
0:30.2	Hey, Spotify is Dampson Idris here to celebrate Tommy Hill Figures Apex GP collection.
0:36.0	Fueled by the thrill of speed and the power of style, Tommy Hill Figures Apex GP Collection. Fueled by the thrill of speed and the power of style,
0:39.0	Tommy Hill Figures capsule collection merges performance-driven design with limitless confidence.
0:43.8	This isn't just a lot.
0:45.0	It's the uniform for those on a journey to achieve their dreams.
0:48.0	Discover Tommy Hill Figures limited edition, Apex GP Collection,
0:51.7	inspired by F1, the movie, only in cinema's June 25th.
0:58.0	Hello, hello, welcome back to Eco-Sheek. My name is Laura Diaz. How are y'all? Today is the
1:08.0	first day of Earth Month, and today's's conversation you and I are going to chat about
1:13.7	how we can be a little bit more vigilant this month. There are a lot of Earth Day related campaigns
1:21.1	coming out, a lot of Earth Day propaganda, dare I say. Some of it is wonderful and valid and really exciting this time of year. And then
1:29.9	a lot of Earth Day propaganda is just greenwashing. I feel like greenwashing is a term that
1:36.6	we're hearing more and more these days and perhaps we're becoming more aware as consumers as a
1:41.7	collective. But just because we are aware that greenwashing exists doesn't
1:45.5	mean that it's always easy to spot it. Greenwashing can be done really well, and we all fall for
1:51.5	it, we can all be victims. Even me sometimes, I'll go ahead and admit it, but it happens to the
1:56.3	best of us. So I want to talk a little bit today about how to spot greenwashing. As always, if you
2:01.8	like the episode, share it with a friend, post it on your Instagram story, tag me at EcoSheek
2:05.6	podcast. All my links are always in the show notes. I think it's first helpful for us to set the
2:10.1	scene for ourselves. There are a lot of products right now hitting the shelves in stores that
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Cloud10, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Cloud10 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.