172 - Creating Your First Offer w/Irene of Icy Productions |Part 2

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Business, Marketing

4.9 • 2.7K Ratings

🗓️ 27 May 2016

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

Build Your Tribe is brought to you by: IG Impact. http://www.howtoinstabrand.com Discover The Secret System Instagram Marketers are using to get More Customers and Grow their Business. IG Impact covers core strategies and breaks down exactly what you need to know with #DUH, paint-by-numbers instructions on how to execute them. Anyone can do this! All others, please visit my website for relevant show notes, links, photos and information referenced in today's show at: http://www.chaleneJohnson.com/Podcast. ABOUT TODAY'S SHOW: In this episode you will listen to Chalene interview a Marketing Impact Academy student Irene Pavico, Team Johnson's director of video editing. She filmed, produced and sold her Baby Offer within 7 days and is already bringing in an income! She is used to being on the other side of the camera, but tune in to hear how she figured out how she could take her experience and knowledge from her job and apply it to create her own business...a highly successful one at that! Check out her offer at www.theiphonefilmschool.com *** Hey! It's Chalene! Thanks for listening! You can leave me a message about this episode by going to http://www.chalenejohnson.com/askChalene. As you can probably tell, I give preferential treatment to those asking questions who are members and students of the Marketing Impact Academy. However... I can't help but answer a great question and I'm always looking for questions from "newbies". So please leave yours! If you enjoy the show I sure hope you'll subscribe and download a bunch of episodes! And you really don't have to buy me Christmas present or make a donation or anything. But if you'd like to make my day... I would be forever grateful if you would be so kind as to review the show on iTunes. There's a rumor going around that 5 Star Reviews equals good karma!!! Thank you in advance for doing that! Please connect with me! I encourage you to check out My Life-Coaching Podcast! http://itunes.com/TheChaleneShow My website: http://www.ChaleneJohnson.com Leave me a voice memo: http://www.ChaleneJohnson.com/askChalene Connect with me on FACEBOOK: http://www Facebook.com/Chalene Some of my Instagram Accounts: @ChaleneJohnson @PushMeDaily @Homeworkouts_4u @ChalenesFashion Tweet with me! @ChaleneJohnson Watch me on Youtube http://www.youtube.com/Chalenejohnson Check out Smart Success: http://www.SmartSuccessAcademy.com Checkout The Marketing Impact Academy: http://www.MarketingImpactAcademy.com Are you still reading this? Wow! That's cool. I relate! Ps… I hope you have a great day and I totally appreciate that you took the time to look a little further!

Transcript

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0:00.0	Hey guys, Shaline Johnson here. Thanks so much for joining me on this edition of Build Your Tribe.
0:06.0	First, I have to say thank you so much. Thank you to each and every one of you who have probably been wondering why I haven't been doing my live broadcast as much.
0:15.0	Why I haven't been producing as many podcasts and the truth is I really love.
0:22.0	I love, love, love, love. Being a teacher.
0:25.0	And I'm having such a fantastic time inside the Marketing Impact Academy.
0:30.0	You know, I love you guys. I appreciate every single listener I really do.
0:36.0	But I also want you to know that when I am taking care of students, students who are inside of my academy, I legit do that.
0:43.0	And sometimes that means putting other things as a lower priority.
0:48.0	And I've never been as excited about the opportunity for people to build their businesses online.
0:54.0	So I thought today what I would do is just give you this awesome experience where you actually get to hear one of the stories of our students inside the Marketing Impact Academy.
1:04.0	So this is something that's really several pieces.
1:09.0	Like what we're doing inside the Marketing Impact Academy this year, which is very different from previous years, is working on helping people to develop an introductory or as I like to refer to it, a baby offer.
1:20.0	And this is really what we're finding is helping people to build a list of buyers.
1:27.0	It's combating that economy of for you where we're, you know, I mean, I'm not just here to listen.
1:33.0	I'm not here to say that freemiums are no longer effective. They are there.
1:37.0	They're incredibly effective. And I use them every single day to help me build my email list.
1:42.0	But if I can help people understand that a great majority of those freemiums sit inside of our company,
1:49.0	sit inside of our inbox and our spam folder is never opened. And we never take advantage of them because why? Because they're free.
1:57.0	So it's like a free magazine. I'll get to it when I get to it. We just we just don't open them.
2:01.0	So it's a difficult way to actually build a relationship and they're becoming less and less effective, not ineffective yet, but less effective.
2:10.0	So what we've been doing in our case studies and in watching the economy and watching the way consumers, especially those of us who are in this online space and want those of us who want to learn and really taking advantage of online learning.
2:25.0	What we're finding is that the consumer wants a solution that day and they understand that it is a great value to them to pay for the shortcut.
	...

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