1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 6 April 2020

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Mark Organ is a serial creator of multi billion dollar software categories and companies. He coaches CEOs on how to discover, develop and dominate their categories. He is also creating the largest global community of category creating leaders, the Categorynauts.

Mark is currently the Chairman and was previously founder and CEO of Influitive, the creator of the the advocate marketing and community category. Influitive creates communities of customer advocates, mobilizing advocates to produce massive increases in referral leads, reference calls, social media participation and more.

Mark first revolutionized B2B marketing as the founding CEO of Eloqua (ELOQ), the world leader in marketing automation software, which was recently acquired for $871M.

In between, he was a go-to-market consultant for SaaS companies in North America and Asia.

Mark has also helped over a dozen software companies successfully go to market in asymmetrical or disruptive ways as a consultant and entrepreneur.

With an M.S. in Neuroscience from Northwestern University and a passion for understanding human psychology, Mark is a dynamic speaker with a unique vision centered not only in business success and technological innovation, but also how and why people think, act and interact the way they do.

Mark enjoys sharing his observations, regularly writing and speaking on entrepreneurship, marketing and advocacy. He has energized professional audiences at a number of recent events, including DemandCon, Influence HR Summit, The Globe and Mail Small Business Summit, InsideSales Virtual Summit and many more.

Please see testimonials and video samples here: http://influitive.com/founder-and-ceo

Transcript

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0:00.0	Hey guys, I'm recording this here on April 5th. It's Sunday. Everyone's trying to survive the crisis.
0:04.7	Quick note to you guys, we are moving. You know, you used to delay these episodes by, you know,
0:09.5	four to eight months after we recorded them in terms of releasing them on the podcast.
0:13.1	We've changed that. A lot of these interviews you're going to hear over the next many months are
0:16.1	going to be ones we recorded only days prior. We think that's a smarter way to run the show. I've made the change.
0:21.9	So expect more urgent information coming out. Secondly, I am getting destroyed on iTunes reviews
0:27.4	by these people that say Nathan's rude. He's hard hitting. Blah, blah, blah, blah. Which, by the way,
0:32.1	I am. It's part of my style. It's what works. The problem is people that love that style never
0:36.5	take the time to go leave a five-star review. So I only get one-star reviews on iTunes. And right now there's a streak of one-star
0:43.0	reviews that is driving me crazy. It would mean the world to me, guys. If you're loving the show,
0:47.5	you love how direct I am, you like the style, if you go leave a review on iTunes now. If you do that and tweet it to me, text it to me,
0:56.2	email it to me, whatever you want, I'm going to reply with a very special surprise. I think
1:00.0	a lot of you guys will really like. It is heavy, heavy data oriented. All right. So I appreciate
1:04.1	that. Thanks, guys. Enjoy the show. An influutive founder, earlier founder, Eloqua, now coaching
1:10.4	folks, CEOs. We talked about three things today. Number one, how much runway you need to plan for. Number two, how to cut costs to get to that runway, especially if you're VC back, then you were bloated and burning a lot of capital. Number three, we talked for a good five to eight minutes about specifically how to use your last round valuation or the company
1:28.2	valuation to essentially give out stock in exchange for your employees using what you would
1:33.9	have paid them in salary and cash and just ordering them stock saves you money,
1:37.8	gets people more invested in the company and can be good at a long run, just like Mark
1:41.3	saw happen in Eloqua after the towers came down in 2001.
1:45.8	Hello, everyone, my guest today is Mark Oregon. If you're looking at him going, wow,
1:50.1	you know, he looks healthier and happier and more excited. Now, that's because he took the very
1:53.7	drastic and maybe unconventional move of replacing himself as CEO at a company called Influid,
	...

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