#171: How to Create an Irresistible Offer and Cash In On Memorial Day Sales
Business Made Simple with Donald Miller
Business Made Simple
4.8 • 2K Ratings
🗓️ 22 April 2024
⏱️ 34 minutes
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Summary
We’re all well aware of the shopping frenzy on Black Friday, but we tend to forget that other holidays like Memorial Day can be just as profitable. Many businesses miss out because they don't realize how ready their customers are to spend money during these holidays. With Memorial Day approaching—a peak time for consumer activity—not having a strong offer can mean squandering a massive chance to boost sales. So what steps can you take to ensure you have an irresistible offer prepared when customers are primed with cash and ready to buy?
In today’s episode, host Donald Miller and podcast producer Bobby Richards are joined by Business Made Simple Certified Coach Jessica Miller and StoryBrand Certified Guide Wes Gay. Together, they dive into how you can craft what Jessica has coined a "Hell Yes" offer for this Memorial Day weekend. They’re dishing out the top strategies for businesses to seize this prime shopping period to drive sales and visibility. You’ll learn the mechanics of creating a compelling offer that converts and how to effectively communicate it to your audience. Listen in and get the tools you need to take advantage of high-traffic opportunities and maximize your profits during this holiday season!
Contact Business Made Simple Certified Coach Jessica Miller directly at HireACoach.com/Jessica-Miller.
Contact StoryBrand Certified Guide Wes Gay directly at MarketingMadeSimple.com/wesgay.
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| 0:00.0 | Let's go find out where the big kids are playing ball and spending a lot of money and let's just go steal their ideas without spending |
| 0:10.0 | Welcome to the Business Made Simple Podcast, PODCAST network. |
| 0:14.0 | This is podcast producer Bobby Richards. |
| 0:16.0 | Now, if you were listening to this episode in real time, |
| 0:19.0 | and it's late April right now, |
| 0:20.0 | did you know that we're about to enter into a buying time where loads of your customers |
| 0:25.0 | are as primed as they are on Black Friday to hand over their cash for your product or service? |
| 0:29.5 | And here's a bigger question. |
| 0:30.9 | Are you ready to collect that cash by meeting their needs with an |
| 0:34.0 | irresistible offer they cannot pass up? |
| 0:36.4 | Well, here's what I'm getting at. |
| 0:37.8 | We're a little over a month out from the second most popular shopping day of the year next |
| 0:41.6 | to Black Friday, and that's Memorial Day. |
| 0:44.0 | And if you don't have an irresistible offer ready, you could be missing out on some major start of summer |
| 0:48.4 | revenue. |
| 0:49.4 | But don't worry, there's still plenty of time for you to create that offer and over the next three episodes, |
| 0:54.3 | we're going to coach you through the steps that you need to take to craft, lock in, and market that offer. |
| 0:59.9 | Today on the podcast, Donald Miller and I are joined by Business Main Simple certified guide |
| 1:04.0 | Jessica Miller and Story Brands Certified Guide West Gay, who are here to unpack exactly what you need |
| 1:09.8 | to do first to create an irresistible Memorial Day offer. |
| 1:13.4 | There are too many businesses out there missing out on this opportunity |
| 1:16.5 | and we don't want you to be one of them. |
... |
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