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Writing a story without thinking about your audience first is like writing a love letter and

addressing it to whom it may concern.

Ken Hamer, who originated that quote, is right on.

If we don't know our audiences, we can't connect our story to them.

We can't make it engaging.

A story will fall flat if it doesn't have a targeted audience.

My name is Matt Abrams, and I teach strategic communication at Stanford Graduate School of Business. Welcome to Think Fast

Talk Smart, the podcast. I am so excited to be back for our second episode in our

unconventional non-traditional storyteller series. In our

first episode, we talked about how we need to structure and frame our content to really make it

clear and concise for our audience. We talked to a trial lawyer and a cartoonist. Today, we're going to

look at how to make our stories engaging and compelling.

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