Hey, this is Alex, and this is PJ, and from Gimlet, this is Repile, the show about the internet.

This week, we're bringing you a story that came to us from Lin Levy, who you might know

if you listen to a little radio show called Radio Lab.

So I'm bringing you a story that is only like a little bit about the internet.

It's mostly about human foibles, which there are a lot of on the internet, so that's

good, right?

Wow, you're really setting us up to fail here.

It has a sufficient amount of internet.

It has what I perceive to be an acceptable amount of internet.

Well, I think we perceived it, too, or otherwise this collaboration would have happened.

You never would have gotten into this room.

You know, we've gotten into this exclusive club.

Thank you for having me.

So the story kind of starts with this ad in a magazine called Backwoods Home Magazine

in 1997, Backwoods Home Magazine is published in Oregon, Rural Oregon, and published out

of the back of a subway sandwich shop.

Wait, that's our one distribution point.

That's where they make the magazine.

And is it still coming out to this day?

It is.

It remains a published magazine to this very day.

It's like a lot of tips for home canning and how to make your own bow and arrow and

...