Attraction offer.

Free presentations.

Lost chapter author note.

I ended up cutting this because it got too close to pitching and selling.

A book maybe for another time.

But this is one of the most widely used ways to get customers.

It's not incredibly compelling, but it is simple and effective.

In June of 2015, I was at a huge marketing conference.

I scanned the speaker list and a presentation caught my eye.

How my weird niche funnel is making me $17,137 per day

and how you can ethically copy it under 10 minutes or less.

It didn't have anything to do with gyms,

but it looked more interesting than the other options.

Besides, if I could find something useful in all this marketing stuff,

I'd consider it a win. I'd have been thrilled to take home $17,137 a month, let alone per day. So I went to check it out. The room was packed to the brim. I barely had room to stand. He started the presentation by dropping a bomb. I'm giving away my Ferrari to someone here today. All you have to do is opt in at this website to find out more.

What? He made it sound like it was no big deal. It was his Ferrari. This guy must be legit. He then told us about his special money-making websites. He made them in a specific way and put them in a special order to make people buy more of his stuff. Then he showed us a bit about how to make them for ourselves. What he did clearly worked, and it made a lot of sense. Too much sense. If I did

what he did, I could have what he had. I was sold before even presented an offer. If he had started with, hey, everyone, come buy my website designer for $2,000. No one would have bought. But 60 minutes in, I bet a third of the room would have taken out their credit cards. I sure would have. That's the power of using presentations to get people to buy your stuff. They work.

Descriptures. 60 minutes in, I bet a third of the room would have taken out their credit cards. I sure would have. That's the power of using presentations to get people to buy your stuff. They work. Description. Buyers need to know enough about your stuff to buy. The more expensive or complex of the thing, the more information they need. Presentations that educate the audience with the intention of converting them into customers excel up bridging this information gap. They work especially well for complex and expensive stuff for three reasons. Number one, you have a

captive audience. Presentations require people's attention. So if a person shows up to a presentation,

you have a good chance they'll pay more attention than they would in an otherwise noisy advertising

environment. Number two, you keep them for a long enough time to explain the thing

and provide value. Just like presentations require people's attention, and they know it, they also

...