#17: 7 Facebook Changes That Affect Your Business Today

The Amy Porterfield Show

Amy Porterfield

Marketing, Entrepreneurship, Business

4.9 • 5K Ratings

🗓️ 11 September 2013

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Facebook gives me plenty of opportunity to create content because they are notorious for making updates to their platform! There have been a lot of pretty significant Facebook changes in the past few months, so on this episode of the Online Marketing Made Easy Podcast, I’m going to cover seven specific changes Facebook has recently made. It’s important to understand these changes because they can have a big impact on your business and how you market online. In this episode, here’s what we’ll cover: Overall news feed algorithm changes Algorithm updates including story bumping and last actor The ins and outs of promoting a contest on your Facebook timeline How Facebook hashtags work and why and how you should use them My thoughts on Facebook embedded posts Facebook ads Lookalike Audiences and how I've used this new feature How you can get FREE access to millions of Shutterstock images for Facebook ads And so much more!

Transcript

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0:00.0	You're listening to the Online Marketing Made Easy Podcast episode number 17.
0:06.4	Welcome to the Online Marketing Made Easy Podcast. Business advice so easy,
0:11.8	you'll feel like you're cheating. And now your host, Amy Porterfield.
0:17.2	Hello, Amy Porterfield here and welcome to another episode of the Online Marketing Made Easy Podcast.
0:31.6	So I just got in late last night from San Francisco. I was there for three days doing a creative
0:36.8	live workshop with Devon Duncan. He actually created this workshop around how to create a
0:42.3	better website. And he invited me and David Sightman Garland, James Wedmore and his wife Melney
0:48.3	Duncan was there as well. And we all presented about different topics related to building your
0:53.1	brand and building your website. It was a lot of fun. Creative live is a really cool platform if
0:58.3	you haven't checked it out yet. And I loved every minute of it. But I'm still on the move because
1:03.2	tomorrow I leave for the Pro Blogger event. So Pro bloggers putting on an event in Gold Coast
1:09.8	Australia where I will be speaking about Facebook Marketing and how to build your platform
1:14.9	with Facebook. The crazy thing is when I used to work for Tony Robbins, we used to go to the Gold Coast
1:20.7	for one of his big events called Date with Destiny. And it was my favorite place on earth. I loved it.
1:26.6	So to think I'm going back to the Gold Coast, but this time with my own business and I have this
1:31.5	great speaking opportunity, it's just a really exciting time. So I can't wait to jump on that plane.
1:37.2	I'm not looking forward to a 14 hour flight, but I am looking forward to getting to Australia
1:42.4	and getting to be with the whole Pro Blogger community. I love Darren Rouse. I love what he does
1:46.8	with his business. And I think it's going to be a great time. But before I get on that plane,
1:51.7	we've got to talk Facebook changes. And that's what this episode is all about.
1:56.0	The greatest thing about teaching Facebook Marketing is that Facebook gives me plenty of
2:00.9	opportunity for changing things up and talking about new content because they're constantly either
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