You grade people on the work that they put in. Sales matters. Everything in life is a sale.

You're doing customer service. You're selling something. You're a car lot. You're selling something. You're doing car service. You're selling something. You're a doctor's office. You're selling something. Everybody's selling something. So don't say you're not a salesperson. You're a f***leck salesperson. So how do you get good at sales? Well, first of all, you got to hold yourself accountable to who around you.

Are you the best of the best in your group?

In your category, if you're not, you need to get back to work. Quit finding excuses. Quit looking for reasons to fail. Quit blaming everybody else. Quit blaming the leads. Blaming the weather. Blaming the credit. Blame of this, blame of that, the economy. Bullshit. bullshit, bullshit. Everybody's got the same obstacles.

If me and you are doing the same job and my stats are better than yours, it's not because I'm

lucky or things happen. It's because I'm better than you. It's time that you quit worried about

your feelings and you start holding yourself accountable to the competition. It's time that if

your leaders and your managers out there and you're

running a company, you start sharing the results. Hide the results. Share the results. Not just

celebrate the winners. Show the losers. Hey, you f*** the bed this month. I want everyone to know that

Jimmy here, here, shi the bed. Jimmy, what are you going to do better this month? That is how you get to the next level. Because it's so important that not only do you have the out-of-boys and att-girls and you're able to reward success, but you've got to be able to hold accountability in failure. You can't close the leads you're given. You can't close shit. You are shit. Hit the bricks, pal, and beat it because you are going out. Because only one thing counts in this life. Get them to sign on the line, which is dotted. You hear me, you f*** faggots.

A, B, C. A, always B, C closing. Always be closing. Are you interested? I know you are because it's a four walk. You close or you hit the bricks. Decision. Have you made your decision for Christ?

So listen, always be closing, right? Been doing sales a long time, whether it's

door knocking, whether it's telemarketing, whether it's running an in-home appointment.

And the bottom line is, customers do not buy on price. That is a small portion of it. They buy

on emotion, they buy on value, they buy an intelligence, and they buy on you. They're buying you.

Either you're a

close or not. I used to run all my companies the same way. There's an 80-20 rule. I believe

20% of your company that you're running, 20% of your sales reps, 20% of your management,

your leaders, your customer service people, they are running the fucking company for you.

The next 80% are not. 60% of that 80% are just getting by. Just like the clip we watched

on Glenn Gary Glen Ross, people are either losers or they're getting by. Closers close and your

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