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Fiction Writing Made Easy

#167. Why Marketing Matters From Day One With Lacy Lieffers

Fiction Writing Made Easy

Savannah Gilbo

Education, Fiction, Writing Tips, Arts, Bestseller, Writing, How To, Author, Writing Community, Books, Novel, How To Write Fiction, Writing Fiction, Writer, How To Write A Book

4.91.5K Ratings

🗓️ 12 November 2024

⏱️ 43 minutes

🧾️ Download transcript

Summary

“When should I start marketing my book?” This is a question I get asked all the time! Along with other similar questions like, “Do I need to build an email list?” And “What are some effective ways to market my book?”My guest, Lacy Lieffers of Black Fox Marketing, is here to answer all of these questions (and more) in this podcast episode! Tune into this episode to hear us talk about why marketing matters from day one, how to think about book marketing throughout the entire writing, editing, a...

Transcript

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0:00.0

I've been studying the craft of writing for over 10 years, and one of the places that helped me get started and that gave me an amazing jumpstart on my career as a book coach was author accelerator.

0:09.0

Their book coach certification program is the gold standard in the industry because it's rigorous, thorough, and rooted in real world skills.

0:16.2

And it's open for enrollment right now.

0:18.3

If you're interested in becoming a book coach and helping aspiring

0:20.9

authors finish their books, go check out author accelerator's book coach certification program

0:25.4

at savannah gilbo.com forward slash coach. Current prices are only good until December 10th,

0:30.8

2024. Let's stop thinking about sales in terms of you pushing and you selling. And let's start

0:35.2

thinking about it as a conversation with a potential reader. So think if you just had any book you want to promote to another reader,

0:40.9

maybe it's another author you read. Well, what would you say about that book to tell them they'd want

0:44.7

to read it? Do the same thing with your book. And then marketing is just simply the vehicle to get

0:49.4

that message out to communicate. So the marketing is, of course, the platforms and the methods and the tactics and strategy. So marketing is not this big thing. Sales is not this big thing. It's just a

0:58.3

conversation with someone you're having and where and when and how you're having that conversation.

1:05.9

Welcome to the Fiction Writing Made Easy Podcast. My name is Savannah Gilbo and I'm here to help you write a

1:11.6

story that works. I want to prove to you that writing a novel doesn't have to be overwhelming.

1:16.7

So each week I'll bring you a brand new episode with simple, actionable, and step-by-step

1:21.4

strategies that you can implement in your writing right away. So whether you're brand new to writing

1:26.0

or more of a seasoned author looking to improve your craft, this podcast is for you. So pick up a pen and let's get started.

1:33.4

In today's episode, I'm sharing a conversation I had with Lacey Leafers from Black Fox Marketing.

1:39.4

Lacey's a marketing coach with over 16 years of experience, and she specializes in helping authors build

1:45.4

their personal brands and successfully market their books. She's known for transforming,

1:50.2

overwhelmed, and uncertain writers into confident, celebrated authors. And Lacey's all about

1:55.4

making book promotion feel less intimidating and more empowering, all so that authors can turn their dreams into reality.

...

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