5 • 610 Ratings
🗓️ 5 April 2021
⏱️ 33 minutes
🧾️ Download transcript
This week on Seeking Wisdom, DC talks about the five aspects of culture at Drift. Who better to join the discussion than our very own Chief People Officer, Dena Upton.
The two of them dive right into why these five aspects help the team at Drift thrive. Dena says it perfectly, “We need to be explicit about what we celebrate, and what we don’t tolerate.”
Tune in to listen to DC and our superstar guest, Dena!
Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts or text him to share your feedback at +1-212-380-1036.
For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/
Key Takeaways
01:56 Role Model in Future Diversity
03:44 Defining Principles
06:22 Challenge Your Thinking
11:01 Make Scrappy Classy
13:19 Reid Hastings Quote
16:29 Careers Aren't Always Linear
19:48 Creating a Culture of Autonomy
28:12 Creating an Equitable Company
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0:00.0 | Before we get to the show, did you know you can get more insights just like the ones you're listening to right here on seeking wisdom, deliver right to your inbox. |
0:14.1 | Sign up to get my weekly newsletter. |
0:16.2 | It's called The One Thing at drift.com slash DC. |
0:24.6 | Thank you. one thing at drift.com slash DC. And we're back. |
0:29.0 | We're back on seeking wisdom. |
0:30.8 | What's going on? |
0:31.9 | We're here to talk about something pretty interesting. |
0:34.7 | It's been almost six years since we found the drift and we've |
0:37.8 | created many rituals. We open up offices. We've experienced the highs and lows of hypergrowth. |
0:43.8 | And we've grown to be over 400 people now. And just this year, we've gone digital first, |
0:49.3 | right? So check out episode 163 for more on that. But the most important thing about today's episode is back |
0:55.8 | by popular demand. It's been very rare for people to reach out as often as they have about |
1:01.9 | this superstar guest making a return appearance. Drift's chief people officer, Dina Optin. |
1:08.8 | How's it going, Dina? Thanks, D.C. Good. Good to be here. I had so much feedback on how many people loved you on the last episode we did together. I'm ready to give it up and let you run seeking wisdom from now on. I think it was, I don't think it was me. I think it was because we were talking about digital first and so many people are curious about why we took the leap. |
1:29.4 | She's humble too. |
1:30.9 | That's amazing. |
1:32.0 | So, Dina, we started drift for three reasons. |
1:34.0 | I'm going to tell the audience what those three reasons are. |
1:36.6 | One, we started drift to make business buying frictionless and become the new way that businesses buy from businesses. |
1:43.2 | The second reason we started drift was to lean into the undeniable trend in the shift of power |
1:48.9 | from vendor-centric companies to a buyer-centric world. |
1:53.3 | And the third reason, which we're going to talk about today, is that we wanted to create |
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