#166: How to Rework Your Struggling Online Course

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 29 June 2017

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

I had to eat a big slice of humble pie recently when it came to reworking one of my courses. It was ALL worth it, because today I get to share with you the exact steps I used to rework my List Builder’s Lab (LBL) program.

I love LBL, however I knew it was time for a change when I realized my students weren’t crossing the finish line like I wanted them to. So I had to swallow my pride and get to work.

And I’m sharing the entire process with you today.

This episode is all about figuring out when it’s time for a rework, how extensive it should be, and managing the process so you get it done and roll it out as efficiently as possible. By the end of it you’ll be able to answer:

When is it time to re-work my course?
Do I need to re-work or update my course? And what’s the difference?
How do I start the process? (You’ll learn my 5-step process here.)
What’s the timeline? How quickly can I get this done?
What about my existing students? Do they get the latest version for free?

As a preview, my first step is to survey my students. Listening to them is the most critical part of this whole process. To make it easier, I’m giving you the survey I used for reworking List Builder’s Lab.

In addition to the questions I asked, I’ve added some extra commentary on why I asked those specific questions.

Let’s go check out those 5 steps.

Transcript

Click on a timestamp to play from that location

0:00.0	You're listening to the online marketing made easy podcast episode number 166.
0:08.0	Welcome to the online marketing made easy podcast business advice so easy you'll feel like you're cheating and now your host Amy Porterfield.
0:19.0	Well, hey there Amy Porterfield here and welcome back to another episode of the online marketing made easy podcast.
0:35.0	I'm your host and I already said that already said I was Amy Porterfield.
0:39.0	So we are just moving on to the next part which is this episode is all about the play by play to rework your online course.
0:49.0	Now before I get into today's mini training, I got to tell you that if you have a really good ear for audio, then you likely already know that this does not sound like my typical podcast.
1:03.0	Now for the record, I do not have a very good ear for audio so I'd have no idea.
1:08.0	But if you guessed it, you get a gold star. I'm actually in my brand new video studio.
1:14.0	However, I haven't set it up to record the podcast. So if you follow me on Instagram, which I hope you do.
1:21.0	I'm just at Amy Porterfield on Instagram. I've been doing some insta stories about my brand new video studio.
1:28.0	We've been working on the backdrop and we've been working on all the lights and the cameras and all the monitors.
1:34.0	I mean, it's a big to do.
1:37.0	And I told the guy David Foster is his name who built my video studio.
1:42.0	He works with his partner, Luria, and they are at live streaming pros.com.
1:47.0	And I told David, look, I need to do my podcast in my video studio so that all the technology is in one room so that I can make the other room my office without a single word.
1:57.0	I can't do my office without all this recording equipment everywhere.
2:02.0	And so that's exactly what he set up here except that we're not 100% done.
2:07.0	So because of that, I am just recording on a Yeti mic into my Mac computer, which is then going into screen flow.
2:15.0	So for all you techies who ask me, what equipment are you using?
2:19.0	As of today, that's what I'm using just because this is a little makeshift until we get the video studio to support my podcast recording as well.
2:26.0	We're very, very close.
2:28.0	So anyway, just wanted to share that with you if you picked up on a little bit of an audio difference.
	...

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