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Helping business leaders grow themselves, their team and their profits.

This is the Entrez Leadership Podcast.

Now, here is your host, Ken Gullman.

Broadcasting from the Music City, this is the podcast of leaders, by-leaders, four-leaders.

Thank you so much for joining the conversation. Our feature interview is with Robbie Baxter,

author of the membership economy. Find your super-users, master the forever transaction, and build recurring revenue.

And this is fun for me because I had mentioned her in an article. I believe it was over a year ago on this podcast in sourcing a quote from her book.

Somebody told her about it. She reached out to us. And it was a book that I had wanted to read and do something with, and honestly had forgotten about it.

And it's really cool to kind of reconnect. I really think you're going to enjoy this conversation. This really matters.

So that is the feature conversation. And we've got some free stuff coming for you as well.

But first, it's time for another email from Ken's Electronic Mail.

Ken's Electronic Mail.

You've got mail.

This email comes from Jack Groot. Jack is an Entrez Leadership Podcast listener. We love that. So quick plug.

We love to get emails from you. We love to hear your stories. And this email comes to us because I have recently said on a podcast,

I want to hear some more of your turning nose into yeses, right? Turning stop signs into starting lines. And we've gotten so many of them.

And we're going to share this one from Jack Groot. Hope this inspires you. And incidentally, if you want to send us your story, suggestion, questions, podcast at Entrez Leadership.com.

Podcast at Entrez Leadership.com is the email. So Jack writes, and I'm going to summarize this long story.

But he writes to us and he tells us of a long period of time, if you will, where he is getting some maybe from an organization that he wants to join.

He's getting a lot of maybe. Hey, check back in with us, Jack. Keep checking back in and Jack does. Finally, he says, I got to get a yes or no.

And so he presses. And I think this is great, by the way. I mean, if you're getting a bunch of maybe, just go ahead and force the issue.

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