165: Power Talk Friday: LuAnn Nigara- The Things I Learned From A Well- Designed Business. Part 1 of Design Bloggers Conference Presentation

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Arts, Design, Business

4.9 • 810 Ratings

🗓️ 14 April 2017

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today’s Power Talk Friday episode, I’m kicking off the Design Bloggers Conference Summary series. I was inspired by the conference that was held in Los Angeles in March, and I wanted to share it with you. I had to condense my presentation down to only 13 minutes for the conference, but I can take the time here to expand! I’m covering my top lessons learned through podcasting about interior design. We’ll go over the first three lessons today and cover the rest next week. Join me now! Influence and authority are gained through NICHING This subject comes up repeatedly with guests on the show Here are a few episodes in which niching was discussed: Episode 15 and 159 with Nancy Ganzekaufer —“Niche is rich!” Episode 41 with Cheryl Janis—Niching can help create a space that increases revenue Episode 106 with Taylor Spellman—She niched down her design business to target bachelors in Manhattan Episodes 82 and 117 with Deborah Rosenberg—She extended her belief system to her design business Episode 77 with Katie Deedy—She taught us about setting yourself apart, creating focus and clarity, and being able to raise your rates when you become a recognized expert Your “About You” page is CRITICAL Episodes 22, 48, and 96 with Fred Berns—Much insight into the “About You” page Episode 125 with Nicole Heymer—“I’m the interior designer that . . . “ Establish your company’s MISSION and CORE VALUES Episodes 26 and 66 with Kae Whitaker—Core values can push your business forward Episode 78 with my husband, Vince—“Everything you do must support your company’s mission.” Episode 73 with Kim Kuhteubl—Check out her book, Branding + Interior Design

Transcript

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0:00.0	Have you heard about the exciting new exhibit by the Black Artists and Designers Guild,
0:05.6	which was commissioned by the Cooper Hewitt Smithsonian Design Museum in New York City?
0:11.1	Big news, right?
0:12.6	The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.
0:18.2	Now, the batch designers exhibit is titled the Underground Library,
0:23.8	inspired by the Underground Railroad. The Underground Railroad is the clandestine network
0:28.6	established in the early 19th century through which many enslaved African Americans
0:33.6	traveled in search of freedom. This library installation represents a 21st century sanctuary surrounded by art, objects,
0:43.5	artifacts, and books of black legacy.
0:46.9	In reimagining and repurposing the Andrew Carnegie Personal Library,
0:52.7	badge invites you to examine the power of home libraries
0:56.1	and the significance of literacy, remembering that African Americans were denied the right to read
1:02.3	under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create
1:08.7	the flat panels for the windows. We used a custom design fabric
1:12.5	by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make a
1:20.0	point to visit this inspired space the next time you are in New York City. The exhibition runs
1:25.5	from November 24 all the way through August 10th, 2025.
1:31.1	So you have plenty of time to get this on your calendar.
1:34.0	We will put links in the show notes.
1:44.0	Welcome to a well-designed business with your host, Luann Nigara. Welcome to a well-designed business with your host, Luan Nigara.
1:48.3	Luan has a lifetime of experience building a multi-million dollar business with her husband and cousin,
1:53.5	and she knows the challenges you face in your interior design business.
	...

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