165: People Buy Progress NOT Stuff

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Emailmarketing, Amyporterfield, Michaelhyatt, Marketing, Onlinemarketing, Stumclaren, Marketingyourbusiness, Business, Russellbrunson, Contentmarketing, Jeffwalker, Entrepreneur, Patflynn, Membershipsites, Listbuilding, Subscriptionsites, Passiveincome, Recurringrevenue

4.9 • 664 Ratings

🗓️ 13 April 2020

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

We think people are buying more stuff. They're not. In this episode I show you a real world example of what they are buying and how it turns them into loyal, raving fans.

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Transcript

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0:00.0	What is it that keeps people coming back and buying again and again and again?
0:04.7	And what turns those buyers into almost evangelical buyers who can't wait to tell other people about you and what it is that you're offering?
0:15.0	I'm going to tell you in this episode.
0:19.0	Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.
0:25.3	My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world marketing tactics and strategies for getting what you have in front of a lot more people.
0:34.9	Thanks for spending some time with me today. Now let's get started.
0:41.7	What keeps people glued to what you have? And not only that, but what keeps people buying
0:49.5	again and again and again and telling all their friends about you. I'm going to tell you in this episode
0:55.5	because listen, I just crossed a very significant milestone. I don't know if you're a Peloton
1:01.5	rider or you know somebody who was a Peloton rider, but oh my goodness, I have just crossed a
1:07.2	pretty big milestone. I've just finished my 100th ride on the Peloton. Now, this was something
1:14.2	that I had been building towards, and I'm proud of myself because it, in the last, you know,
1:19.5	several months, I have been a lot more consistent on the Peloton. And as such, I've been starting
1:24.2	to rack the rides up. Now, what's interesting is that, like, I was mentally preparing for this ride. Like, I really wanted to go all out on this 100th ride,
1:32.8	and I wanted to try to set a new personal record for a 20-minute ride. And so I keep track of this
1:39.8	stuff, or in fact, Peloton keeps track of all this stuff for me. And so I picked a class, jumped on the Peloton, and I was gung-ho to beat my 20-minute
1:51.3	personal record.
1:52.6	And it came right down to the wire.
1:54.1	Like, I was neck and neck with myself, right down to the wire, and then I cranked out
1:58.2	the resistance, and I went full out, and I was a little behind myself. So I was resistance and I went full out and I was a little
2:01.0	behind myself. So I was like, I went full out and I pulled up beside myself and I'm like, yes.
2:06.0	And then I pulled ahead of myself and I beat my personal record by one, by one. But I did it.
	...

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