165. Building Your Personal Brand Makes a Promise: Are You Keeping It?

Think Fast Talk Smart: Communication Techniques

Think Fast Talk Smart

Communicating, Influence, Career Skills, Career, Business, Education, Leadership, Careers, Communication, Career Growth, Public Speaking, Language Learning, Improv

4.7 • 711 Ratings

🗓️ 22 October 2024

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Create more meaningful communication by defining your audience.

Before you even think about communicating a message, defining a brand, or developing a strategy, Seth Godin says you have to ask these questions: “Who’s it for? What’s it for? And what’s the change [you] seek to make?”

As a best-selling author, entrepreneur, and marketing expert, Godin understands that effective communication rests on purpose and intent. “Branding is not logoing,” he says, but a “promise” that an individual or company makes about who they are and what others can expect of them. By intentionally defining who we are and who our audience is, Godin argues we can create more meaningful connections and drive real change.

In this episode of Think Fast, Talk Smart, Godin and host Matt Abrahams explore how we can be more deliberate in our communication, using storytelling, clarity of messaging, and defining the impact we want to make on our audience and the world.

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Chapters:

(00:00) - Introduction
(01:53) - Defining Branding and Marketing
(03:34) - The Role of Status in Podcast Growth
(05:43) - Storytelling as a Powerful Tool
(07:23) - The Smallest Viable Audience
(08:56) - Clarity in Messaging
(11:13) - Strategy Defined
(14:36) - Developing Effective Strategies
(17:12) - The Final Three Questions
(21:19) - Conclusion

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Transcript

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0:00.0	We know from research that success isn't just about effort. It's about strategy, accountability, and of course, communication. And yet, when it comes to job transitions, promotions and salary negotiations, most people go it alone. That's where today's sponsor, Strawberry.combeer career coaching, comes in. Kylie, on the Think Fast Talk Smart team met with a strawberry.
0:21.0	dot me coach and found it really helpful. Kylie, how is your coach helping you in terms of
0:26.1	your career growth and personal development? From the very beginning, the whole process has helped
0:30.7	me to really reflect on how I want to move forward and define my goals. And then my coach Rashmi
0:35.8	took my ideas, helped make them tangible,
0:38.8	and suddenly I'm moving forward with actionable steps that I can manage in my life.
0:43.7	Wow. Sounds like your coach was super helpful. Absolutely.
0:47.4	Everyone can take advantage of a career coach. I certainly have throughout my life.
0:51.9	Coaching has been really helpful. Go to strawberry.m.m.
0:55.4	slash smart and claim your $50 credit. That's strawberry.m.m. slash smart.
1:02.2	Your career and your communication are predicated on the purpose you define for yourself
1:08.7	and the promises you make to your colleagues and company.
1:13.2	My name is Matt Abrahams, and I teach strategic communication at Stanford Graduate School of
1:18.5	Business. Welcome to Think Fast, Talk Smart, the podcast. Today I'm looking forward to speaking
1:25.0	with Seth Godin. Seth is a best-selling author, entrepreneur, and marketing expert.
1:30.3	His books include Purple Cow, Lynchpin, and This is Marketing.
1:34.3	His 21st book is This is Strategy, creating the conditions for change.
1:40.3	It is out now.
1:42.3	Seth's blog is one of the most popular in the world, and his work has shaped the way we think about communication, branding, and creative work.
1:50.3	Well, Seth, welcome.
1:51.4	I am really excited for our conversation today.
1:54.3	Happy to be here.
	...

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