164. Entrepreneurship & Motherhood: Building a Successful Business and Involving Your Kids | Natasha McCrary of 1818 Farms

Simple Farmhouse Life

Lisa Bass

Home & Garden, Leisure

4.9 • 1.9K Ratings

🗓️ 22 December 2022

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Do you have a dream of starting your own business? Or are you currently running a business? Are you looking for ways to involve your kids so they can learn valuable life skills and be part of the team? This episode is for you!

Natasha has always been an entrepreneur at heart, but she has spent the last decade building a wildly successful farm business with her family. 1818 Farms provides handmade bath and body products, fresh flowers, events, workshops, and more. In our conversation, we dive into all things small business: marketing, starting small, scaling, outsourcing, beautiful packaging, involving your kids, and more.

If you have that entrepreneurial itch or you are in the thick of running your own home business, this episode is full of brilliant ideas and important mindset shifts. Join us!

In this episode, we cover:

Natasha’s journey to starting and growing her multifaceted farm business
The importance of pivoting and evolving your business over time
How to know when something is no longer working in your business
Online marketing and growth strategies that give you the most control
Starting and growing a business when you have young children at home
Getting your children involved in age-appropriate parts of the business
Marketing and exposure ideas for a brand new farm business
The importance of first impressions via branding and packaging
Making wise investments as your company grows
Why you should nurture existing customer relationships over always seeking new customers
Natasha shares how her older teen and adult children have been impacted by growing up helping with the family business
Discerning what to outsource in your business and what to keep on your own plate
The importance of starting small scale and perfecting your product
The first things you should consider if you want to start a business from your home or farm

View full show notes and transcript on the blog + watch this episode on YouTube.

Thank you to our sponsors!

TOUPS AND CO ORGANICS | Use code FARMHOUSE at ToupsandCo.com

AZURE STANDARD | Use code SIMPLEFARMHOUSE10 at AzureStandard.com

Please see full show notes for more details on these offers.

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Transcript

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0:00.0	Welcome back to the Simple Farmhouse Life Podcast. Today, I'm having on Natasha McCrary from
0:06.0	Morseville, Alabama. She's the owner and operator of 1818 farms. She started her business almost
0:12.9	10 years ago when one of her kids fell in love with the baby doll sheep. It was a breed of sheep
0:19.6	that was almost extinct in America and they wanted to start a business with, I think, breeding sheep.
0:26.5	At the time she had no experience raising sheep or running a farm, she didn't grow up that way.
0:31.6	But with a lot of hard work and learning lots of new things, she figured out how to make it work
0:36.8	by combining a farm with a small business that would help cover the cost of the feed for the animals.
0:42.9	The result was 1818 farms, which is a working flower farm that's also a line of bath and
0:49.2	lifestyle products. In 2019, she won Amazon's Woman-owned Small Business of the Year Award,
0:57.2	which is such an honor. And so she has so much good advice when it comes to starting a small
1:02.8	business. If you've wanted to start some kind of small business from your home or if you have
1:06.5	a little homestead, she has a lot of wisdom to share. She talks about getting started in markets
1:12.9	and all of the hours she put in there and then taking that into something a little bit more
1:17.6	passive in the bath and beauty products. She talks about her flower farm, which is something
1:23.5	that a lot of people could start even from a small property. She talks about doing market research
1:29.1	to make that successful. So if you are a person with an entrepreneurial spirit with which a lot
1:34.4	of my listeners are, you're going to love this interview. So without further ado, let's jump in
1:39.9	with Natasha McCraery from 1818 Farms. My name is Lisa, mother of seven, and creator of the
1:46.6	blog and YouTube channel Farmhouse on Boone. Join me as I share with you my love for creating a
1:51.9	handmade home from scratch cooking and a little mom and entrepreneur life along the way.
2:02.9	Hey Natasha, thank you so much for coming on the Simple Farmhouse Life Podcast.
2:07.5	I really want to talk about entrepreneurship and having a business when you have a family
	...

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