Well, well, well, today I'm so excited because about a year ago, or actually almost two years ago, we did an episode on all things fine jewelry, and I have to tell you, people were absolutely obsessed with episode, people loved it, and we have been wanting to do this again.

And I'm so excited because Victoria from Jaybrook's Jewelers is joining us to answer all of our listeners' questions about all things, diamonds, gold, precious metals, what's trending in jewelry right now? So it's going to be such a fun episode. Welcome Victoria.

Thank you. I'm so excited to be here. I feel like this has been months in the making, and I'm so excited we can do this.

Victoria is literally the best. You're going to fall in love with Victoria over this episode because she gets it, she knows her stuff, and yeah, so so excited to have you here. Bless you.

Okay, so before we really get going, Victoria, I would love for you to tell the story of Jaybrook's really how Jaybrook started, because the thing that I have noticed, now getting my wedding band, custom made with Jaybrook's, is that Jaybrook's to me seems like this really impeccable blend of old school fine jewelry.

Right, committed to the utmost craftsmanship, while also offering the latest and greatest in terms of styles and being really up to date with the most current trends and what fine jewelry is the hottest right now.

So it's kind of this really cool old and new world combo or hybrid brand. And so I would love for you to share the story behind Jaybrook's.

Well, you said it perfectly, we are a bit of a hybrid brand. So the company was started in 1997 by John Brooks, who happens to be my father, as you know, and he started the company with an idea in Utah to do something a little bit different.

There was a little bit of a hole in the market, and he saw a need for really beautiful fashion jewelry as well as the bridal.

And so when he started the company, and something to be said is that he always staffed women.

He saw their value when it came to jewelry buying, when it came to consulting, not to say that men are incredible as well.

We've always had men on our team as well, but that I think it gave us a little bit of an edge in the market, just because we had this really unique perspective of what women want.

Because of course, the jewelry that we're selling is majority for women. So that was really exciting.

But of course, like we started out as this very traditional jewelry store. And John has told me this story my whole life.

But when he originally started working in the jewelry space, he knew immediately that he wanted to be in the industry because he just loved the environment.

He loved that every single person that walked into the jewelry store was beaming with happiness. They were so joyful.

They were so excited to be there. And it really is because they were celebrating these milestones in their lives.

They were for a proposal or to buy a gift for their anniversary or a big birthday or promotion.

And it was just a very positive environment.

And so he knew immediately that he wanted to be in this space because he loved to be a part of people's celebrations.

And that really has been our why this whole time is to help people celebrate and build their legacy through fine jewelry.

And I think that that's our favorite part about being jewelers.

...