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SaaS Interviews with CEOs, Startups, Founders

1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 15 January 2020

⏱️ 19 minutes

🧾️ Download transcript

Summary

Aaron Lifshin is the CEO and founder of MeetingPulse. He has a 20-year track record creating and managing award-winning technical teams in the US and the UK. Successful exit: XLN Telecom, as CTO.

Aaron is passionate about genuine human communication in all forms. He is a graduate of Dartmouth College.

Transcript

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0:00.0

launched meeting pulse back in 2014. Now today serving caught between 100 and 200 paid accounts on

0:05.2

their SaaS model paying about $2,000 ACVs. So they're doing call it 16, 17 grand a month right now

0:09.9

or about 200 grand in ARR. That's about double year over a year. So doing about eight grand a month

0:13.9

just a year ago. Still burning cash. Looking at raising a million bucks right now on $7 million in

0:18.0

terms of cap. They're looking at doing a convertible note. $50,000 into the company so far in terms of early angels investing after a hackathon.

0:24.0

Team of 12, targeting to get, you know, getting churn under 30%. It's tough in this space, but he's

0:28.7

focused on it. He got a $500 cack when he does spend money for a five or six month payback

0:32.8

period looking to test some of those channels with new money that he raises. Hello, everyone. My guest today is Aaron Lifshin.

0:38.7

He's the CEO and founder of Meeting Pulse.

0:40.9

He's got a 20-year track record creating and managing award-winning technical teams in the U.S.

0:44.5

and the UK.

0:45.6

His last successful exit was XLN Telecom as CTO.

0:49.4

Aaron, are you ready to take us to the top?

0:52.3

Absolutely.

0:53.0

All right.

0:53.4

So yeah, thanks for joining.

0:55.1

What is Meeting Pulse and what's the revenue model?

0:57.1

How do you make money?

0:59.7

Meeting Pulse is a new type of audience response system, which gathers real-time sentiment as well

1:07.4

as a Q&A and polls from audiences.

1:11.0

And our revenue model is SaaS and services, software and services.

1:15.8

Okay.

...

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