Oh, hello friends in podcast land. Welcome back. My guest today is Richard Shoton.

Long time, modern wisdom favorite, and we're talking about one of my most delightful topics,

which is behavioural economics, consumer behaviour, advertising, psychology, and all that

good stuff. So today, expect to learn how you can tell somebody's mood by the movement

of their mouse. Why the end of an experience is the most important. What Richard thinks

makes the perfect advert, how you can increase workplace safety with skeleton gloves. Why

the British press might have got social change messages wrong with what they've been publishing

and so much more. This is one of my favourite ever episodes that I've recorded. And that

is a big shout now two and a half years in. You can absolutely love it. I would love

to hear what you think. So you know where to get at me. Chris will X on all social media,

Instagram, Twitter, wherever you follow me in other news. This episode of the podcast is brought

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episodes a week. Usually it's just Monday and Thursday, but I'm recording so much during quarantine

lockdown that I'm just getting backed up. So you lucky, lucky devils, you're going to get three

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