4.7 • 4.6K Ratings
🗓️ 27 April 2020
⏱️ 86 minutes
🧾️ Download transcript
Richard Shotton is a behavioural scientist, Founder of Astroten and an author.
One of my favourite guests returns today as we discuss mental models, psychology, consumer behaviour, principles for advertising, social change and much more.
Expect to learn how you can tell someone's mood by the movement of their mouse, why the end of an experience is the most important, what makes the perfect advert, how you can increase workplace safety with skeleton gloves and much more.
Get Surfshark VPN - https://surfshark.deals/MODERNWISDOM (Enter Promo Code MODERNWISDOM for 83% off & One Extra Month Free)
Extra Stuff:
Follow Richard on Twitter - https://twitter.com/rshotton
Buy Richard's Book - https://amzn.to/2YCQfdt
Buy Richard's Online Course - https://www.42courses.com/courses/behavioural-science-for-brands
Take a break from alcohol and upgrade your life - https://6monthssober.com/podcast
Check out everything I recommend from books to products - https://www.amazon.co.uk/shop/modernwisdom
-
Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me...
Instagram: https://www.instagram.com/chriswillx
Twitter: https://www.twitter.com/chriswillx
Click on a timestamp to play from that location
0:00.0 | Oh, hello friends in podcast land. Welcome back. My guest today is Richard Shoton. |
0:06.9 | Long time, modern wisdom favorite, and we're talking about one of my most delightful topics, |
0:13.0 | which is behavioural economics, consumer behaviour, advertising, psychology, and all that |
0:18.6 | good stuff. So today, expect to learn how you can tell somebody's mood by the movement |
0:24.4 | of their mouse. Why the end of an experience is the most important. What Richard thinks |
0:29.5 | makes the perfect advert, how you can increase workplace safety with skeleton gloves. Why |
0:35.7 | the British press might have got social change messages wrong with what they've been publishing |
0:42.2 | and so much more. This is one of my favourite ever episodes that I've recorded. And that |
0:48.0 | is a big shout now two and a half years in. You can absolutely love it. I would love |
0:52.9 | to hear what you think. So you know where to get at me. Chris will X on all social media, |
0:58.1 | Instagram, Twitter, wherever you follow me in other news. This episode of the podcast is brought |
1:02.7 | to you by Surfshark VPN. Surfshark VPN is a service which allows you to change the location of |
1:09.9 | where you are browsing from. It protects your data from it being stolen or hacked by people. |
1:14.8 | It stops websites from tracking you. But most importantly, it gives you access to every country's |
1:21.5 | Netflix library. If you are anywhere that isn't America, you want access to America's Netflix library |
1:27.8 | because it is phenomenal and massive and vast and wide. And if you're in America, the British |
1:32.5 | Netflix is pretty good as well. So head to surfshark.deals slash modern wisdom, 83% off. And an extra |
1:43.0 | month for free. It's £1.59, which is like two dollars for the American people listening. £1.59 |
1:49.1 | a month to get an entire globe's worth of access to Netflix films surfshark.deals slash |
1:57.4 | modern wisdom. I literally would not use Netflix without it now. In more news, I'm doing three |
2:04.6 | episodes a week. Usually it's just Monday and Thursday, but I'm recording so much during quarantine |
2:10.0 | lockdown that I'm just getting backed up. So you lucky, lucky devils, you're going to get three |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Chris Williamson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Chris Williamson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.