#163: How Leah Turned Her Photography Business Around When Nothing Was Working
Worth Every Penny Joycast
Sarah Petty
5.0 • 3.6K Ratings
🗓️ 13 June 2023
⏱️ 20 minutes
🧾️ Download transcript
Summary
Do you ever feel like despite trying EVERYTHING, your lack of clients means that you're bad at marketing your photography business?
My student Leah had the same fear. After years of several misses, her photography business had turned into something unfilling and draining.
But then she tried one more thing…
Hit play to learn how long-time photographer Leah finally turned everything around and landed a $6,000 order!!
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Transcript
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| 0:00.0 | Mom of three young adults, Leah has spent nearly two decades as California portrait photographer. |
| 0:06.8 | She started her business as a break from little ones on the weekends and was making great money |
| 0:11.5 | two to three thousand dollars per session. But as her family grew up, she wanted more weekend time |
| 0:16.9 | with them so she started doing digital files. She put in all kinds of steps and automation so she |
| 0:22.4 | wouldn't have to talk to clients only to discover that was the worst thing she could do. |
| 0:28.0 | She rarely got new clients who was making half what she used to. When she started to dislike |
| 0:34.0 | her business and couldn't understand why it was so hard, she knew she needed a change. |
| 0:40.0 | Today I'm talking with Leah about those changes and her $6,000 plus client order that she recently had. |
| 0:49.5 | So the real question is how are portrait photographers like us able to run a profitable |
| 0:57.5 | business and still put our families first without selling digital files for cheap and working |
| 1:03.4 | all the time. I'm Sarah Petty, your host of the Worth Every Penny Joycast and I went from a |
| 1:10.0 | stressed out overworked Mama with three babies to being named one of America's most profitable |
| 1:15.6 | photographers without working my kids lives away. Each week I'll show you how to find and serve |
| 1:22.5 | Routique Portrait Photography Clients in a world where we compete with free thanks to everyone having |
| 1:27.7 | a digital camera in their pocket. Take the first step to adding more joy and profit to your life |
| 1:34.2 | by downloading your free photography business tools at joyofmarketing.com forward slash podcast. |
| 1:42.3 | Welcome Leah, thanks for being here. Hi, thank you for having me. So tell about your life. You live |
| 1:51.2 | in California and your family talk a little bit about that because you've been you're not in new |
| 1:55.2 | photographer. You've been doing this for a while. Yeah, I actually started photography in like 2006, 2007. |
| 2:03.1 | When my kids were little, I have I currently have two that just turned 18 and then a 21-year-old |
| 2:08.1 | who's at college and when they were little, actually the business was great. It was great because |
| 2:14.0 | I would photograph. I always liked to photograph it at sunset time last hour of the day and I would |
... |
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