161. How to Make People Quit Smoking

Freakonomics Radio

Freakonomics Radio + Stitcher

Documentary, Society & Culture

4.6 • 32K Ratings

🗓️ 3 April 2014

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

The war on cigarettes has been fairly successful in some places. But 1 billion humans still smoke -- so what comes next?

Transcript

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0:00.0	Hey, so Levitt, what's the most exciting news you think that we could tell the people who
0:09.2	listen to the Freakinomics Radio podcast?
0:12.0	That after four or five years we actually managed to write another book.
0:16.3	So you want to tell me about it a little bit?
0:18.5	No you tell him, you're better talking about the books.
0:20.8	About We Tone Together?
0:21.8	Okay.
0:22.8	The date?
0:23.8	May 12th.
0:24.8	Try again.
0:25.8	The date?
0:26.8	May 12th.
0:27.8	Try again.
0:28.8	May 13th.
0:29.8	Okay.
0:30.8	The date?
0:31.8	May 13th.
0:32.8	Okay.
0:33.8	The title of the book?
0:36.8	Think like a freak.
0:37.8	Okay.
0:38.8	You got that right?
	...

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