161: Could The Quarantine Be Good for Business?

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

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4.9 • 664 Ratings

🗓️ 25 March 2020

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

I was invited to join 70 of the world's top thought leaders for a discussion about how the Coronavirus will impact business. And from that came a powerful question that will spark your imagination.

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Transcript

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0:00.0	Could this quarantine and self-isolation actually be good for business?
0:05.4	Hmm, interesting question, isn't it?
0:07.7	Join me in this episode because I want to spark your thinking about how you could effectively use this time to grow your business.
0:18.4	Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.
0:24.7	My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world marketing tactics and strategies for getting what you have in front of a lot more people.
0:34.3	Thanks for spending some time with me today. Now let's get started.
0:40.4	Well, hello, my friend. It is me, Stu, here for you back for another episode of the
0:45.5	Marketing Your Business Podcast. Today, I'm coming to you with a juicy, powerful question
0:51.2	to get those creative juices and just flowing.
0:55.8	Because in a time like this, we can get stale.
0:59.1	We can get stagnated because we're isolated and we can feel sorry for ourselves.
1:03.1	And we talked about in the last two episodes that were specifically about the coronavirus,
1:08.4	about how to see the opportunity and the gift that we have been given
1:13.6	during this time. And so what I want to do is I want to continue on that because here's what happened.
1:18.6	Yesterday I met with 69 other world-class thought leaders and I was invited to this literally like a day and a half before it
1:29.4	happened. And by the way, this is kind of a unique insight in terms of how things are changing.
1:36.1	The people that were on this particular call are all names that you would recognize. They have
1:43.0	top podcasts, New York Times best selling books.
1:47.0	They are the who's who of the thought leader space. Now what was interesting is if you tried to
1:52.4	have get all of those people, all of us into a physical room, it would have taken months,
1:59.0	maybe even years of planning way in advance. Instead, because of the
2:04.8	new world that we live in, where we are all home and we are all bunkered down, it was super
	...

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