161. 25 Years of Sales Strategies in 12 Minutes

Bedros Keuilian Podcast Show

Bedros Keuilian

Self-improvement, Education

5 • 2.2K Ratings

🗓️ 28 October 2025

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Most entrepreneurs think sales is about slick scripts, fancy funnels, or pushy tactics. It’s not.Sales is energy. Sales is conviction. Sales is the art of transferring certainty from your soul into someone else’s.After 25 years and hundreds of millions in sales, I’ve learned the truth: people don’t buy products; they buy outcomes. They buy confidence. They buy you.In today’s episode of the Bedros Keuilian Show, I break down the timeless strategies that every closer, coach, and business owner must master if they want to dominate in sales from creating irresistible value to following up like a pro and closing with confidence.If you’ve ever struggled to convert leads, felt awkward asking for the sale, or let opportunities die in your inbox… this is your 12-minute sales masterclass.DOMINATION DOWNLOADSTRAIGHT FROM THE DESK OF BEDROS KEUILIANYour weekly no B.S. newsletter to help you dominate in business and in lifehttps://bedroskeuilian.com/MAN UP SCALE BUNDLE: $29 (100% Goes to Charity)Get your Digital Man Up book + Audiobook + 2 Exclusive MASTERCLASSES & Support Shriners Children’s Hospital. https://www.manuptribe.com/limited-offerREGISTER FOR THE LEGACY TRIBEGet the Life, Money, Meaning & Impact You Deservehttps://bedroskeuilian.com/legacytribeJOIN MY FREE 6-WEEK CHALLENGE:Transform into a Purpose-Driven Manhttps://bedroskeuilian.com/challengeTHE SQUIRE PROGRAM: A rite of Passage for Your Son as He Becomes a ManA Father and Son Experience That Will Be Remembered FOREVERhttps://squireprogram.com/registerTruLean Supplements | https://www.trulean.com/pages/bedrosGet 50% Off Trulean Subscribe & Save BundleUse Code: BEDROS Few Will Hunt Apparel | https://fewwillhunt.com/Get 20% Off Your Entire OrderUse Code: BEDROSOPEN A FIT BODY LOCATIONA High-Profit, Scalable Gym Franchise Opportunity Driven By Impacthttps://sales.fbbcfranchise.com/get-started?utm_source=bedrosPODCAST EPISODES:https://bedroskeuilian.com/podcast/STAY CONNECTED:Website | https://bedroskeuilian.com/Instagram | https://www.instagram.com/bedroskeuilian/LinkedIn | https://www.linkedin.com/in/bedroskeuilianTwitter | https://twitter.com/bedroskeuilian

Transcript

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0:00.0	People buy from people who are confident, charismatic, charming, and enthusiastic.
0:05.5	In other words, if you are like an Eeyore, if you are low tone, low energy, and you don't have the
0:11.3	confidence, the charisma, the charm, and the enthusiasm over the phone face to face on Zoom,
0:16.9	they're not going to buy from you.
0:20.4	Welcome to the Bedroof's Kooli and show.
0:37.9	I'm going to give you 25 years of sales strategies in 12 minutes. Back when Q was rolling with Lorenzo and a Benzo I was banging with a gang of instrumental.
0:41.8	I'm going to give you 25 years of sales strategies in 12 minutes.
0:43.5	Guys, welcome to the Bedros Koolian show.
0:44.4	I'm Bedrosk Julian. And over the last 25 years, I've sold hundreds of millions of dollars, literally in products
0:49.8	and services.
0:50.6	And right now, I'm going to give you 25 years of sales strategies that I've used in the
0:54.8	next 12 minutes. So let's dive right into it. I understand that strategy number one, people buy
0:59.8	results, outcome and a solution. They're not buying a product or service from you. They're buying a
1:06.0	result, an outcome or a solution that they have. So for example, let's use two different people who buy a car.
1:12.8	One guy buys a Rolls-Royce Phantom. The other guy buys a Toyota Camry. The guy buying the Toyota Camry is not buying a car.
1:20.7	The guy buying a Rose Royce Phantom is not buying a car. The guy buying the Toyota Camry is buying transportation to and from work. The guy buying the Rose Royce Phantom is buying a car. The guy buying the Toyota Camry is buying transportation to and from work. The guy buying
1:29.4	the Rose Royce Phantom is buying status. You see the difference, right? So understand that when
1:34.9	you have a product or service, you're not selling that product or service. You're selling the
1:38.7	solution, the outcome and the problem that it will solve in that person's life. And if you're able to ask
1:45.8	why enough times and get to the core of why they're on the phone with you, you're going to
1:51.1	figure out that they're either looking for a solution, an outcome, or some kind of a result.
1:57.0	That is what you're selling them and not your product or service. Strategy number two, people buy from people who are confident, charismatic, charming, and enthusiastic.
	...

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