Today, there's 4 billion people on social media pushing upwards of 200 billion messages into the world every day.

It's super competitive.

The biggest thing that controls reach and distribution of content is the algorithms.

The algorithms only really care about one thing, and that's user retention.

The longer people to spend on these platforms, the more ads they can serve, the more profit that they generate.

So when we look at content in extending your virality, you have to make it

interesting to the general population. Even if they may not care about your subject, they may

never have thought about your subject, you still have to play to them to get that maximum reach

and distribution. So we call it the generalist approach. But you can find plenty of examples,

especially on YouTube. As you know, plenty of examples, especially on YouTube.

As you know, Graham Steffen, teaching finance to millennials.

Like, typically finance is not a sexy subject.

So what does he do?

How I bought a Tesla for $78.

Anybody can consume that content and gain value and entertainment out of it.

But still, he's playing to the core of his brand and reaching those people.

Welcome to the Think Media Show. My name is Heather Torres, the host of this show where we want

to help you grow your influence on YouTube and then turn that influence into a high

income and a high impact online business. And if you're brand new, and this is your first episode, we want to

welcome you to what we're doing here at Think Media. We're creating a movement of content creators,

and we're so grateful that you are here. And if you're one of our returning Think Media fan

members, thanks for tuning in every single week. It's been exploding, and we're just so grateful that all that we're putting

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